Tupelo Brand Identity

A complete profile of Tupelo's visual system — colors, typography, components, and personality — extracted from https://tupelosmb.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://tupelosmb.com/.

• primary: #3E21B2
• secondary: #9CA3AF
• accent: #3E21B2
• background: #FFFFFF
• textPrimary: #000000
• link: #111827

Typography

Each font links to its Google Fonts page where available.

• primary: ui-sans-serif
• heading: ui-sans-serif

Visual Assets

UI Components

Live previews rendered using Tupelo's actual button styles.

• Button Primary:
  • background: #3E21B2
  • textColor: #FAFAFA
  • borderRadius: 6px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Frequently Asked Questions

• What is Tupelo's primary brand color? Tupelo's primary brand color is #3E21B2. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Tupelo use? Tupelo uses ui-sans-serif as the primary typeface across body and headings.

• Does Tupelo use a light or dark theme? Tupelo's primary site uses a light color scheme, with a background of #FFFFFF.

• How was this brand profile generated? This profile was extracted from https://tupelosmb.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tupelo.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 66
    },
    {
      "family": "system-ui",
      "count": 66
    },
    {
      "family": "sans-serif",
      "count": 66
    },
    {
      "family": "Apple Color Emoji",
      "count": 66
    },
    {
      "family": "Segoe UI Emoji",
      "count": 66
    },
    {
      "family": "Segoe UI Symbol",
      "count": 66
    },
    {
      "family": "Noto Color Emoji",
      "count": 66
    }
  ],
  "colors": {
    "primary": "#3E21B2",
    "secondary": "#9CA3AF",
    "accent": "#3E21B2",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3E21B2",
      "textColor": "#FAFAFA",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": null,
    "ogImage": "https://www.tupelosmb.com/tupelo.svg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  }
}

Sources

• Images and information sourced from https://tupelosmb.com/.