Truv Brand Identity

A complete profile of Truv's visual system — colors, typography, components, and personality — extracted from https://truv.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://truv.com/.

• primary: #2A5FD8
  rgb(42, 95, 216)
• secondary: #F47F7F
  rgb(244, 127, 127)
• accent: #2C64E3
  rgb(44, 100, 227)
• background: #FFFFFF
  rgb(255, 255, 255)
• textPrimary: #2C64E3
  rgb(44, 100, 227)
• link: #2C64E3
  rgb(44, 100, 227)

Typography

Each font links to its Google Fonts page where available.

• primary: Gilroy
  Gilroy on Google Fonts →
• heading: Gilroy
  Gilroy on Google Fonts →

Visual Assets

UI Components

Live previews rendered using Truv's actual button styles.

Input
background: #FFFFFF
textColor: #171717
borderColor: #A7A7A7
borderRadius: 50px
shadow: none

Button Primary
background: #2C64E3
textColor: #FFFFFF
borderRadius: 50px
shadow: none

Button Secondary
background: transparent
textColor: #171717
borderColor: #171717
borderRadius: 50px
shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: financial institutions and businesses needing data verification

Frequently Asked Questions

1. What is Truv's primary brand color?
   Truv's primary brand color is #2A5FD8. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Truv use?
   Truv uses #2C64E3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Truv use?
   Truv uses Gilroy as the primary typeface across body and headings.
4. Does Truv use a light or dark theme?
   Truv's primary site uses a light color scheme, with a background of #FFFFFF.
5. Where can I find Truv's logo?
   Truv's logo is available directly on their site (https://truv.com/). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   This profile was extracted from https://truv.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Truv.