# Trusty Brand Identity

A complete profile of **Trusty**'s visual system — colors, typography, components, and personality — extracted from [https://trustyhomes.com/](https://trustyhomes.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://trustyhomes.com/.

- **Primary**: #2FAF92 
- **Secondary**: #D47E5B
- **Accent**: #2FAF92
- **Background**: #F9F9F9
- **Text Primary**: #4F4F4F
- **Link**: #2F849A

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Inter
    - [Inter Google Fonts →](https://fonts.google.com/specimen/Inter)
- **Heading**: Source Serif 4
    - [Source Serif 4 Google Fonts →](https://fonts.google.com/specimen/Source+Serif+4)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Trusty's actual button styles.

### Input

- **Background**: transparent
- **Text Color**: #4F4F4F
- **Border Color**: null
- **Border Radius**: 0px
- **Shadow**: none

### Button Primary

- **Background**: #2FAF92
- **Text Color**: #FFFFFF
- **Border Radius**: 15px
- **Shadow**: none

### Button Secondary

- **Background**: #FFFFFF
- **Text Color**: #4F4F4F
- **Border Color**: #E6E6E6
- **Border Radius**: 15px
- **Shadow**: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: real estate professionals

## Trusty Brand in the Wild

Image: [image.adsoftheworld.com](https://image.adsoftheworld.com/tgia64a6bnx7sp00aiuuu6mbg5mk)

Image: [trusty.report](http://trusty.report/wp-content/uploads/2025/10/Trusty_logo_profile.png)

Image: [cdn.dribbble.com](https://cdn.dribbble.com/userupload/46871364/file/f5f471b24ff970343003cac892ca2b8d.png?format=webp&resize=400x300&vertical=center)

Image: [adsoftheworld.com](https://www.adsoftheworld.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBd1BzRVE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--93f0fe0638ab23a94508fa765438338c7a128f93/TheReactor_CampaignBreif_Trust_InTrusty2_UPDATE.jpg)

## Frequently Asked Questions

1. **What is Trusty's primary brand color?**  
   Trusty's primary brand color is #2FAF92. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Trusty use?**  
   Trusty uses Inter for body text and Source Serif 4 for headings. Fonts were detected on https://trustyhomes.com/ as part of their live design system.

3. **Does Trusty use a light or dark theme?**  
   Trusty's primary site uses a light color scheme, with a background of #F9F9F9.

4. **Where can I find Trusty's logo?**  
   Trusty's logo is available directly on their site (https://trustyhomes.com/). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**  
   This profile was extracted from https://trustyhomes.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Trusty.

## Methodology

Brand data on this page was extracted from [https://trustyhomes.com/](https://trustyhomes.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.