# Trullion Brand Identity

A complete profile of **Trullion**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #034737 |
| Accent | #034737 |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #034737
- secondary: #DBB8FF
- accent: #034737
- background: #FFFFFF
- textPrimary: #021F18
- link: #021F18

## Typography

- primary: Segoe UI — [Segoe UI](https://fonts.google.com/specimen/Segoe+UI)
- heading: Segoe UI — [Segoe UI](https://fonts.google.com/specimen/Segoe+UI)

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22144%22%20height%3D%2226%22%20viewBox%3D%220%200%20144%2026%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%20%3Cpath%20d%3D%22M44.3217%208.54102H40.5605V6.89326H49.8704V8.54102H46.1253V19.0634H44.3217V8.54102Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M54.5326%206.89326H59.6155C62.3361%206.89326%2063.8424%208.01266%2063.8424%2010.1565C63.8424%2011.5715%2063.2513%2012.6282%2062.0388%2013.0938V13.1709C63.1116%2013.4037%2063.5003%2013.9786%2063.5003%2014.9422V15.8288C63.5003%2017.7255%2063.563%2018.1911%2063.8585%2018.9523V19.0616H62.0083C61.7433%2018.3147%2061.6967%2017.772%2061.6967%2015.8288V15.3774C61.6967%2014.3977%2061.3385%2014.0717%2060.0024%2014.0717H56.3343V19.0598H54.5308V6.89326H54.5326ZM59.8484%2012.4419C61.1845%2012.4419%2061.9313%2011.7273%2061.9313%2010.3446C61.9313%209.25743%2061.1075%208.61983%2059.6155%208.61983H56.3361V12.4437H59.8484V12.4419Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M68.8862%2014.9744V6.89326H70.6898V14.6323C70.6898%2016.7458%2071.5603%2017.6628%2073.6271%2017.6628C75.694%2017.6628%2076.5644%2016.7762%2076.5644%2014.6323V6.89326H78.368V14.9744C78.368%2017.8652%2076.8134%2019.3266%2073.6271%2019.3266C70.4409%2019.3266%2068.8862%2017.8652%2068.8862%2014.9744Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M84.0381%206.89326H85.8417V17.3368H92.0118V19.0616H84.0381V6.89326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M96.8691%206.89326H98.6727V17.3368H104.843V19.0616H96.8691V6.89326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M109.7%206.89326H111.504V19.0634H109.7V6.89326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M116.482%2012.9703C116.482%209.20908%20118.938%206.62999%20122.543%206.62999C126.149%206.62999%20128.604%209.20908%20128.604%2012.9703C128.604%2016.7314%20126.133%2019.3267%20122.543%2019.3267C118.954%2019.3267%20116.482%2016.7476%20116.482%2012.9703ZM122.543%2017.5392C124.983%2017.5392%20126.647%2015.6891%20126.647%2012.9703C126.647%2010.2515%20124.983%208.41565%20122.543%208.41565C120.104%208.41565%20118.426%2010.2497%20118.426%2012.9703C118.426%2015.6908%20120.088%2017.5392%20122.543%2017.5392Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M133.585%206.89326H135.698L141.526%2016.2801H141.603V6.89326H143.407V19.0634H141.277L135.466%209.7231H135.389V19.0634H133.585V6.89326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%200H24.96V6.93333H0V0ZM8.32%2026V12.8267L12.48%208.66667L16.64%2012.8267V26H8.32Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3C%2Fsvg%3E
- Favicon: [Favicon](https://trullion.com/wp-content/themes/theme/dist/images/favicons/favicon-96x96.png)
- Social card (og:image): [Social card](https://trullion.com/wp-content/uploads/2026/02/meta-cover-website.jpg)

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#22281E, borderRadius=6px, shadow=none
- buttonSecondary: background=#021F18, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Trullion Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI in Accounting: Human Judgment Still Matters | Trullion**
  - Image: 
  - Source: [AI in Accounting Source](https://trullion.com/blog/beyond-the-numbers-why-ai-cant-replace-human-judgment-in-accounting/)
- **Accounting AI Software Solutions | Trullion**
  - Image: 
  - Source: [Accounting AI Software Source](https://trullion.com/)
- **The True Cost of a $100K Audit**
  - Image: 
  - Source: [True Cost of Audit Source](https://trullion.com/blog/true-cost-audit/)
- **Terms of Service | Trullion**
  - Image: 
  - Source: [Terms of Service Source](https://trullion.com/terms-of-service/)
- **Month End Close Checklist: Fast and Audit Ready | Trullion**
  - Image: 
  - Source: [Month End Close Checklist Source](https://trullion.com/blog/month-end-close-checklist/)
- **Contact Trullion | Book a Demo or Get in Touch**
  - Image: 
  - Source: [Contact Trullion Source](https://trullion.com/contact-us/)

## Working with these fonts

Not found on Google Fonts? Follow the flow suggested by CharacterQuilt.com if you have permission to use the fonts.