Truemed Brand: Colors, Fonts, Logo & Visual Identity
Truemed Brand Identity
A complete profile of Truemed's visual system — colors, typography, components, and personality — extracted from https://www.truemed.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.truemed.com/.
| Type | Color Code | RGB |
|---|---|---|
| primary | #1A202C | rgb(26, 32, 44) |
| secondary | #0D7774 | rgb(13, 119, 116) |
| accent | #183B43 | rgb(24, 59, 67) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #000000 | rgb(0, 0, 0) |
| link | #183B43 | rgb(24, 59, 67) |
Typography
Each font links to its Google Fonts page where available.
| Type | Font | Google Fonts Link |
|---|---|---|
| primary | PP Neue Montreal | Google Fonts → |
| heading | PP Neue Montreal | Google Fonts → |
Visual Assets
UI Components
Live previews rendered using Truemed's actual button styles.
Button PrimarybuttonPrimarybackground:#183B43textColor:#FFFFFFborderRadius:9999pxshadow:none
Button SecondarybuttonSecondarybackground:#FFFFFFtextColor:#183B43borderColor:#E4E7E6borderRadius:9999pxshadow:none
Brand Personality
Tone: professional
Energy: medium
Audience: health-conscious consumers using HSA/FSA benefits
Truemed Brand in the Wild
Image: truemed.com
Frequently Asked Questions
What is Truemed's primary brand color?
Truemed's primary brand color is #1A202C. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Truemed use?
Truemed uses #183B43 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Truemed use?
Truemed uses PP Neue Montreal as the primary typeface across body and headings.
Does Truemed use a light or dark theme?
Truemed's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Truemed's logo?
Truemed's logo is available directly on their site (https://www.truemed.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.truemed.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Truemed.
Methodology
Brand data on this page was extracted from https://www.truemed.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.