# Trim Brand Identity

A complete profile of **Trim**'s visual system — colors, typography, components, and personality — extracted from [https://trimresearch.com](https://trimresearch.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://trimresearch.com.

| Color     | Hex    | RGB               |
|-----------|--------|-------------------|
| primary   | #8CC2DD| rgb(140, 194, 221)|
| accent    | #01242E| rgb(1, 36, 46)    |
| background| #767676| rgb(118, 118, 118)|
| textPrimary| #01242E| rgb(1, 36, 46)   |
| link       | #01242E| rgb(1, 36, 46)   |

## Typography

Each font links to its Google Fonts page where available.

| Type      | Font           | Google Fonts Link                               |
|-----------|----------------|------------------------------------------------|
| primary   | Times New Roman| [Google Fonts →](https://fonts.google.com/specimen/Times+New+Roman) |
| heading   | Times New Roman| [Google Fonts →](https://fonts.google.com/specimen/Times+New+Roman) |

## Visual Assets

Favicon  
  
Social Card

## UI Components

Live previews rendered using Trim's actual button styles.

| Component | Type      | Properties                                   |
|-----------|-----------|----------------------------------------------|
| Input     | input     | background: #ECEFF4, textColor: #000000, borderColor: #767676, borderRadius: 0px, shadow: none |

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** unknown

## Trim Brand in the Wild

Image: [cdgi.com](https://www.cdgi.com/wp-content/uploads/2015/01/ad-spec.jpg)  
Source: [cdgi.com](https://www.cdgi.com/2021/11/mikes-technical-tip-live-area-trim-bleed-ad-specs/)

Image: [paslc.gov](https://www.paslc.gov/ImageRepository/Document?documentId=534)  
Source: [paslc.gov](https://www.paslc.gov/212/Learn-More-About-TRIM-Notices)

Image: [unbounce.com](https://unbounce.com/photos/lead-gen-templates-1.png)  
Source: [unbounce.com](https://unbounce.com/how-to-create-a-landing-page/)

Image: [images.squarespace-cdn.com](https://images.squarespace-cdn.com/content/v1/5fc7ceba59b73f62d2928c2f/1638896995049-AALZH2GIS17VWVZ4LPL1/TRIM+RENEW12+oz+FRONT+LABEL+jpeg.jpg?format=1000w)  
Source: [adschemicals.com](https://adschemicals.com/store/p/trim-coat)

## Frequently Asked Questions

**What is Trim's primary brand color?**  
Trim's primary brand color is #8CC2DD. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Trim use?**  
Trim uses #01242E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Trim use?**  
Trim uses Times New Roman as the primary typeface across body and headings.

**Does Trim use a light or dark theme?**  
Trim's primary site uses a dark color scheme, with a background of #767676.

**How was this brand profile generated?**  
This profile was extracted from https://trimresearch.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Trim.

## Methodology

Brand data on this page was extracted from [https://trimresearch.com](https://trimresearch.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Trim.