# trii Brand Identity

A complete profile of **trii**'s visual system — colors, typography, components, and personality — extracted from [https://trii.co](https://trii.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://trii.co.

- **Primary**: `#02FB7E`
- **Secondary**: `#0000EE`
- **Accent**: `#02FB7E`
- **Background**: `#191919`
- **Text Primary**: `#191919`
- **Link**: `#002612`

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: DM Sans  
  [Google Fonts →](https://fonts.google.com/specimen/DM+Sans)
- **Heading**: DM Sans  
  [Google Fonts →](https://fonts.google.com/specimen/DM+Sans)

## Visual Assets

Logo

Favicon

## UI Components

### Input

- Background: `#262626`
- Text Color: `#FFFFFF`
- Border Color: `#262626`
- Border Radius: `10px`
- Shadow: none

### Button Primary

- Background: `#02FB7E`
- Text Color: `#191919`
- Border Radius: `12px`
- Shadow: none

### Button Secondary

- Background: `#191919`
- Text Color: `#000000`
- Border Radius: `0px`
- Shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** high  
- **Audience:** young investors in Colombia

## trii Brand in the Wild

Image: [storage.googleapis.com](https://storage.googleapis.com/web-trii-storage/1733333703215_CO_Cover%20Robexia.jpg)

Image: [storage.googleapis.com](https://storage.googleapis.com/web-trii-storage/1762464644259_ESTE%20SI%20-%20Co_Im%C3%A1genes%20de%20cover%20para%20blogs.png)

.jpg)

Image: [storage.googleapis.com](https://storage.googleapis.com/web-trii-storage/1731955410227_Blackrock%20Post%202024%20(1).jpg)

Image: [storage.googleapis.com](https://storage.googleapis.com/web-trii-storage/1763154528189_S.E.%20El%20Dorado.png)

.jpg)

Image: [storage.googleapis.com](https://storage.googleapis.com/web-trii-storage/1737079969308_ESTE%20SI%20-%20Co_Im%C3%A1genes%20de%20cover%20para%20blogs%20(2).jpg)

%20(60).png)

Image: [storage.googleapis.com](https://storage.googleapis.com/web-trii-storage/1738782679475_CAMU%20Pe%20y%20Cl_Im%C3%A1genes%20cover%20para%20blogs%20(1140%20%C3%97%20755%C2%A0px)%20(60).png)

## Frequently Asked Questions

- **What is trii's primary brand color?**  
  trii's primary brand color is `#02FB7E`. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does trii use?**  
  trii uses DM Sans as the primary typeface across body and headings.

- **Does trii use a light or dark theme?**  
  trii's primary site uses a dark color scheme, with a background of `#191919`.

- **Where can I find trii's logo?**  
  trii's logo is available directly on their site ([trii.co](https://trii.co)). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://trii.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by trii.

## Methodology

Brand data on this page was extracted from [https://trii.co](https://trii.co/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by trii.