trii Brand Identity

A complete profile of trii's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/trii
• Machine-readable JSON: https://characterquilt.com/branding/trii.json

Quick Facts

Color Palette

• primary: #02FB7E
• secondary: #0000EE
• accent: #02FB7E
• background: #191919
• textPrimary: #191919
• link: #002612

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo: https://trii.co/static/icons/trii_logo.svg?v=a0175a0886fd
• Favicon: https://trii.co/static/images/favicon.png?v=f43f9e768ff6

UI Components

• input: background=#262626, textColor=#FFFFFF, borderColor=#262626, borderRadius=10px, shadow=none
• buttonPrimary: background=#02FB7E, textColor=#191919, borderRadius=12px, shadow=none
• buttonSecondary: background=#191919, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: young investors in Colombia

trii Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Embárcate en el viaje de la Inversión Inteligente con Accicuenta Moderado- trii
  • Image: https://storage.googleapis.com/web-trii-storage/1733333703215_CO_Cover%20Robexia.jpg
  • Source: https://trii.co/blog/embarcate-en-el-viaje-de-la-inversion-inteligente-79
• Educación Financiera y Consejos de financieros | Blog de trii- trii
  • Image: https://storage.googleapis.com/web-trii-storage/1762464644259_ESTE%20SI%20-%20Co_Im%C3%A1genes%20de%20cover%20para%20blogs.png
  • Source: https://trii.co/blog
• Aprovecha el Impulso del S&P 500: ¡Invierte en el Fondo 500 Acciones US!- trii
  • Image: https://storage.googleapis.com/web-trii-storage/1731955410227_Blackrock%20Post%202024%20(1).jpg
  • Source: https://trii.co/blog/aprovecha-el-impulso-del-sp-500-invierte-en-el-fon-178
• 🏆 Blog: La Semana del Emisor USGI: 4 días de tesis, hacks y oportunidades para todos- trii
  • Image: https://storage.googleapis.com/web-trii-storage/1763154528189_S.E.%20El%20Dorado.png
  • Source: https://trii.co/blog/-blog-la-semana-del-emisor-usgi-4-dias-de-tesis-ha-312
• Conoce el fondo triirenta Accival 180- trii
  • Image: https://storage.googleapis.com/web-trii-storage/1737079969308_ESTE%20SI%20-%20Co_Im%C3%A1genes%20de%20cover%20para%20blogs%20(2).jpg
  • Source: https://trii.co/blog/conoce-el-fondo-triirenta-accival-180-55
• Qué hay detrás de la caída de las acciones de Alphabet? 🤔- trii
  • Image: https://storage.googleapis.com/web-trii-storage/1738782679475_CAMU%20Pe%20y%20Cl_Im%C3%A1genes%20cover%20para%20blogs%20(1140%20%C3%97%20755%C2%A0px)%20(60).png
  • Source: https://trii.co/blog/que-hay-detras-de-la-caida-de-las-acciones-de-alph-204

Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.