Trigo Brand Identity

A complete profile of Trigo's visual system — colors, typography, components, and personality — extracted from https://trigodata.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/trigo
• Machine-readable JSON: https://characterquilt.com/branding/trigo.json

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #8199F6
• accent: #000000
• background: #FFFFFF
• textPrimary: #8088F8
• link: #8088F8

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo: https://framerusercontent.com/images/bmtV0k2s8OX4adPGG66O42auMw.png?width=251&height=97
• Favicon: https://framerusercontent.com/images/gB03qvCzLYKHsT5xqvJnisfctZs.png
• Social card (og:image): https://framerusercontent.com/images/IFPbZOm2baSNZsBz2SkDzXBe9hk.png

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px, rgba(0, 0, 0, 0.145) 0px 1.80656px 1.80656px -1.25px, rgba(0, 0, 0, 0.137) 0px 3.62176px 3.62176px -1.875px, rgba(0, 0, 0, 0.125) 0px 6.8656px 6.8656px -2.5px, rgba(0, 0, 0, 0.106) 0px 13.6468px 13.6468px -3.125px, rgba(0, 0, 0, 0.05) 0px 30px 30px -3.75px

Brand Personality

Tone: professional · Energy: medium · Audience: real estate professionals

Trigo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Tenant Screening | Trigo Rent Verification
  • Image:
  • Source: https://trigodata.com/tenant-screening
• Events | Trigo
  • Image:
  • Source: https://trigodata.com/events
• Blog | Trigo
  • Image:
  • Source: https://trigodata.com/blogs
• Blind Spots in Resident Screening | Trigo
  • Image:
  • Source: https://trigodata.com/blog/blind-spots-in-resident-screening
• The Rise of Fraud in the Rental Industry | Trigo
  • Image:
  • Source: https://trigodata.com/blog/the-rise-of-fraud-in-the-rental-industry
• Blog | Trigo
  • Image:
  • Source: https://trigodata.com/blogs

Working with these fonts

Not found on Google Fonts? Here is a suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.