# Tress Brand Identity

A complete profile of **Tress**'s visual system — colors, typography, components, and personality — extracted from [https://www.tressapp.co](https://www.tressapp.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.tressapp.co.

| Color Name | Hex Code | RGB Code       |
|------------|----------|----------------|
| primary    | #000000  | rgb(0, 0, 0)   |
| accent     | #000000  | rgb(0, 0, 0)   |
| background | #FFFFFF  | rgb(255, 255, 255) |
| textPrimary| #444444  | rgb(68, 68, 68)|
| link       | #000000  | rgb(0, 0, 0)   |

## Typography

Each font links to its Google Fonts page where available.

| Font Type | Font Name | Google Fonts Link                               |
|-----------|-----------|------------------------------------------------|
| primary    | Arial     | [Google Fonts →](https://fonts.google.com/specimen/Arial) |
| heading    | Arial     | [Google Fonts →](https://fonts.google.com/specimen/Arial) |

## Visual Assets

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** unknown

## Tress Brand in the Wild

Image: [preview.redd.it](https://preview.redd.it/sorry-if-this-has-been-posted-before-but-was-visiting-paris-v0-g3znfdmpbgga1.jpg?width=640&crop=smart&auto=webp&s=911063a101a8884c80c28a03e724c11b17f4b629)  
Source: [reddit.com](https://www.reddit.com/r/brandonsanderson/comments/10uiyw3/sorry_if_this_has_been_posted_before_but_was/)

Image: [i.ebayimg.com](https://i.ebayimg.com/images/g/xl0AAOSwfeJgRGf9/s-l400.jpg)  
Source: [ebay.com](https://www.ebay.com/itm/233922339885)

Image: [curlyhair.com](https://www.curlyhair.com/img/posts/tress-app.png)  
Source: [curlyhair.com](https://www.curlyhair.com/curly-hair/tress-new-app-naturally-curly-hair/)

Image: [c8.alamy.com](https://c8.alamy.com/comp/M08B04/1950s-old-vintage-original-advert-advertising-tress-wave-set-by-loreal-M08B04.jpg)  
Source: [alamy.com](https://www.alamy.com/stock-photo-1950s-old-vintage-original-advert-advertising-tress-wave-set-by-loreal-172287924.html)

Image: [di2ponv0v5otw.cloudfront.net](https://di2ponv0v5otw.cloudfront.net/posts/2022/09/20/632a56b67f29dda6bfc6379b/m_wp_632a570e58083dcfcd6808a8.webp)  
Source: [poshmark.com](https://poshmark.com/listing/REPORT-Tress-Black-Booties-Size-9-New-632a56b67f29dda6bfc6379b?srsltid=AfmBOooJcKCQG2iUw11et9KRYnOvIM29VNVrBDCOi9Ppz9pJH8hcX4UC)

Image: [tresswellness.com](https://tresswellness.com/cdn/shop/files/Image_A_TW_AnalogueWarmer_image_4_b_88891f28-0220-4ddc-9920-7d20d06e4deb.jpg?v=1768581393)  
Source: [tresswellness.com](https://tresswellness.com/?srsltid=AfmBOoqap2Q9zxbVGCEYA8bKJEXUO1DjcXO-0sqyJZDQDGWKuwoeE1uE)

## Frequently Asked Questions

**What is Tress's primary brand color?**  
Tress's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Tress use?**  
Tress uses Arial as the primary typeface across body and headings.

**Does Tress use a light or dark theme?**  
Tress's primary site uses a light color scheme, with a background of #FFFFFF.

**How was this brand profile generated?**  
This profile was extracted from https://www.tressapp.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tress.

## Methodology

Brand data on this page was extracted from [https://www.tressapp.co](https://www.tressapp.co/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Tress.