Trella Brand Identity

A complete profile of Trella's visual system — colors, typography, components, and personality — extracted from https://www.trella.app/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.trella.app/

Colors

• primary: #E05C13
• secondary: #131A35
• accent: #E05C13
• background: #161E3C
• textPrimary: #161E3C
• link: #161E3C

Typography

Each font links to its Google Fonts page where available.

Fonts

• primary: Cairo
• heading: Axiforma

Font Stacks

• heading: [Axiforma, Cairo, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Helvetica Neue, Arial, sans-serif]

Visual Assets

%20!important%3B%22%3E.trella-logo-white-orange_svg__st1%7Bfill%3A%23fff%7D%3C%2Fstyle%3E%3Cpath%20d%3D%22M14.6%2028.2H25V17.1h-6.5c-3.8%200-5.7-1.9-5.7-5.6V.5H0v13.2c0%209.4%205.2%2014.5%2014.6%2014.5z%22%20style%3D%22fill%3A%20rgb(225%2C%2092%2C%2020)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M12.7%2046.6V28.2H0v20.7c0%209.4%205.2%2014.5%2014.6%2014.5H25V52.2h-6.5c-3.9%200-5.8-1.9-5.8-5.6zM32.6%2031.8v31.6h12.7V34c0-3.7%201.9-5.6%205.7-5.6h6.5V17.3H47.2c-9.4%200-14.6%205.1-14.6%2014.5zM84.7%2015.7c-14.3%200-24.6%2010.2-24.6%2024.5%200%2014.1%2010.2%2024.5%2024.8%2024.5%208%200%2014.3-2.7%2018.9-8.9l-7.1-7.5c-3%203.8-6.5%205.4-11.6%205.4-6%200-11.1-3.2-11.8-9.5h33.9c.2-1.1.3-2.7.3-4%200-14.3-9.1-24.5-22.8-24.5zM73.3%2036.1c1.3-5.9%205.2-9.4%2011.3-9.4%205.6%200%209.5%203.8%2010.3%209.4H73.3zM188.5%2018.9c0%202.5.2%203.3.2%204.1h-.3c-2.4-4.3-7.8-7.3-14.9-7.3-13.2%200-23.1%2010-23.1%2024.5s9.4%2024.5%2022.6%2024.5c7%200%2012.7-3%2015.4-7.8h.3c0%201-.2%202.2-.2%204.3v2.1H200V17.2h-11.5v1.7zm-13.9%2034c-6.8%200-11.9-5.2-11.9-12.9%200-7.5%205.1-12.7%2011.9-12.7%207.1%200%2012.2%205.2%2012.2%2012.7%200%207.7-5.1%2012.9-12.2%2012.9zM132.6.5h12.7v62.9h-12.7zM112.9.5h12.7v62.9h-12.7z%22%20class%3D%22trella-logo-white-orange_svg__st1%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Trella's actual button styles.

Button Primary

• background: #131A35
• textColor: #10162C
• borderRadius: 8px

Button Secondary

• background: transparent
• textColor: #FFFFFF
• borderColor: #FFFFFF
• borderRadius: 8px

Brand Personality

Tone: modern
Energy: medium
Audience: businesses looking for logistics solutions

Frequently Asked Questions

What is Trella's primary brand color?
Trella's primary brand color is #E05C13. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Trella use?
Trella uses Cairo for body text and Axiforma for headings.

Does Trella use a light or dark theme?
Trella's primary site uses a dark color scheme, with a background of #161E3C.

Where can I find Trella's logo?
Trella's logo is available directly on their site (https://www.trella.app/).

How was this brand profile generated?
This profile was extracted from https://www.trella.app/ using the Firecrawl branding extraction API.