# Treeline Brand Identity

A complete profile of **Treeline**'s visual system — colors, typography, components, and personality — extracted from [https://www.treeline.ai/](https://www.treeline.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.treeline.ai/.

| **Color**   | **Hex**  | **RGB**                  |
|-------------|----------|--------------------------|
| Primary     | #6F4BCB  | rgb(111, 75, 203)        |
| Secondary   | #3898EC  | rgb(56, 152, 236)        |
| Accent      | #F2F3F1  | rgb(242, 243, 241)       |
| Background  | #FFFFFF  | rgb(255, 255, 255)       |
| TextPrimary | #141A16  | rgb(20, 26, 22)          |
| Link        | #F25C05  | rgb(242, 92, 5)          |

## Typography

Each font links to its Google Fonts page where available.

| **Role**     | **Font Family**       |
|--------------|-----------------------|
| Body         | KH Teka               |
| Heading      | FK Grotesk            |
| Unknown      | Reserve Condensed Light|

## Visual Assets

-black.svg)

## UI Components

Live previews rendered using Treeline's actual button styles.

| Component        | Style  |
|------------------|--------|
| Input            | background: transparent, textColor: #9DA39B, borderColor: null, borderRadius: 0px, shadow: none |
| Button Primary   | background: #F2F3F1, textColor: #141A16, borderColor: #F89629, borderRadius: 999px, shadow: none |
| Button Secondary | background: transparent, textColor: #141A16, borderColor: #F89629, borderRadius: 999px, shadow: none |

## Brand Personality

**Tone:** modern  **Energy:** medium  **Audience:** growing companies looking for AI-powered IT and security solutions

## Treeline Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/698c972e863e32ea589386ce/69c53445e29b18056295d659_DTS_HI-TREK_Fanette_Guilloud_Photos_ID11214%20(1).jpg)
Source: [treeline.ai](https://www.treeline.ai/)

## Frequently Asked Questions

### What is Treeline's primary brand color?
Treeline's primary brand color is #6F4BCB. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does Treeline use?
Treeline uses #F2F3F1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does Treeline use?
Treeline uses KH Teka for body text and FK Grotesk for headings. Fonts were detected on https://www.treeline.ai/ as part of their live design system.

### Does Treeline use a light or dark theme?
Treeline's primary site uses a light color scheme, with a background of #FFFFFF.

### Where can I find Treeline's logo?
Treeline's logo is available directly on their site (https://www.treeline.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?
This profile was extracted from https://www.treeline.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Treeline.

## Methodology

Brand data on this page was extracted from [https://www.treeline.ai/](https://www.treeline.ai/) on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.