Treasury Prime Brand: Colors, Fonts, Logo & Visual Identity

Treasury Prime Brand Identity

A complete profile of Treasury Prime's visual system — colors, typography, components, and personality — extracted from https://treasuryprime.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://treasuryprime.com.

Name	HEX	RGB
primary	#D89C74	rgb(216, 156, 116)
secondary	#2D4443	rgb(45, 68, 67)
accent	#D89C74	rgb(216, 156, 116)
background	#FFFFFF	rgb(255, 255, 255)
textPrimary	#0000EE	rgb(0, 0, 238)
link	#0000EE	rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary: Gt America Standard (Google Fonts →)
heading: Gt America Standard (Google Fonts →)

Visual Assets

UI Components

Live previews rendered using Treasury Prime's actual button styles.

Button Primary

Background: #D89C74
Text Color: #000000
Border Radius: 10px
Shadow: none

Button Secondary

Background: #FFFFFF
Text Color: #000000
Border Radius: 10px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses seeking embedded banking solutions

Frequently Asked Questions

What is Treasury Prime's primary brand color?
Treasury Prime's primary brand color is #D89C74.
What font does Treasury Prime use?
Treasury Prime uses Gt America Standard as the primary typeface across body and headings.
Does Treasury Prime use a light or dark theme?
Treasury Prime's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Treasury Prime's logo?
Treasury Prime's logo is available directly on their site (https://treasuryprime.com).
How was this brand profile generated?
This profile was extracted from https://treasuryprime.com using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gt America Standard",
      "role": "body"
    },
    {
      "family": "Gt America Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#D89C74",
    "secondary": "#2D4443",
    "accent": "#D89C74",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gt America Standard",
      "heading": "Gt America Standard"
    },
    "fontStacks": {
      "heading": [
        "Gt America Standard",
        "sans-serif"
      ],
      "body": [
        "Gt America Standard",
        "sans-serif"
      ],
      "paragraph": [
        "Gt America Standard",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "24px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D89C74",
      "textColor": "#000000",
      "borderRadius": "10px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "10px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/600b2a653e800f6ea70d169a/600b2a653e800fe6e80d16f0_Treasury_Prime-Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/600b2a653e800f6ea70d169a/600b2a653e800f4ea90d16dc_Favicon%2032x32.png",
    "ogImage": "https://cdn.prod.website-files.com/600b2a653e800f6ea70d169a/65cf8c5e7b19185403cc5657_Home%20Page.png"
  }
}