Trayd Brand: Colors, Fonts, Logo & Visual Identity
Trayd Brand Identity
A complete profile of Trayd's visual system — colors, typography, components, and personality — extracted from https://www.buildtrayd.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.buildtrayd.com/.
| Color Type | Hex Code | RGB Value |
|---|---|---|
| primary | #122B50 | rgb(18, 43, 80) |
| accent | #122645 | rgb(18, 38, 69) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #122645 | rgb(18, 38, 69) |
| link | #122645 | rgb(18, 38, 69) |
Typography
Each font links to its Google Fonts page where available.
| Font Role | Font |
|---|---|
| primary | Geist |
| heading | Geist |
Geist Google Fonts →
Visual Assets
%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M1694.56%20403.872C1685.83%20403.872%201678.79%20411.014%201678.79%20419.864V460.05C1678.79%20468.9%201671.73%20476.042%201663%20476.042H1565.45C1556.72%20476.042%201549.66%20468.9%201549.66%20460.05V139.949C1549.66%20125.273%201561.38%20113.415%201575.85%20113.415H1734.04C1840.74%20113.415%201908.58%20169.952%201908.58%20259.754C1908.58%20312.31%201885.41%20352.666%201844.55%20377.15C1840.19%20379.747%201838.89%20385.488%201841.78%20389.759L1904.32%20458.546C1910.42%20465.227%201905.71%20476.093%201896.72%20476.093H1799.72C1789.4%20476.093%201779.52%20471.925%201772.28%20464.475L1727.5%20418.498C1719.02%20409.203%201707.1%20403.923%201694.61%20403.923L1694.56%20403.872ZM1725.86%20214.323H1694.56C1685.83%20214.323%201678.79%20221.465%201678.79%20230.298V289.244C1678.79%20298.095%201685.83%20305.236%201694.56%20305.236H1725.86C1761.41%20305.236%201778.38%20288.048%201778.38%20259.805C1778.38%20231.563%201761.41%20214.375%201725.86%20214.375V214.323ZM2118.5%20433.823H2238.33C2246.75%20433.823%202254.65%20438.044%202259.36%20445.083L2273.44%20466.748C2277.23%20472.574%202283.67%20476.076%202290.56%20476.093H2393.63C2399.97%20476.093%202404.19%20469.55%202401.66%20463.672L2248.6%20134.328C2242.69%20121.565%202230.03%20113.415%202216.1%20113.415H2146.23C2132.34%20113.415%202119.68%20121.565%202113.73%20134.328L1960.67%20463.672C1958.14%20469.498%201962.4%20476.093%201968.7%20476.093H2068.49C2075.99%20476.093%202082.88%20471.976%202086.45%20465.278L2096.12%20447.287C2100.59%20439%202109.17%20433.841%202118.5%20433.823ZM2191.45%20266.742L2210.89%20322.818H2210.94C2214.02%20330.916%202208.12%20339.596%202199.58%20339.596H2160.65C2152.12%20339.596%202146.23%20330.916%202149.3%20322.818L2168.74%20266.742C2172.76%20256.235%202187.43%20256.235%202191.45%20266.742Z%22%20fill%3D%22rgb(255%2C%20255%2C%20255)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M2642.72%20375.886V465.381C2642.72%20471.258%202637.61%20476.093%202631.31%20476.093H2514.16C2507.86%20476.093%202502.75%20471.31%202502.75%20465.381V374.28C2502.75%20364.233%202499.88%20354.426%202494.36%20345.781L2356.42%20129.544C2351.86%20122.419%202357.37%20113.415%202366.24%20113.415H2480.62C2488.81%20113.415%202496.39%20117.481%202500.56%20124.077L2568.87%20232.058C2573.27%20239.046%202584.09%20239.046%202588.51%20232.058L2658.2%20122.658C2661.87%20116.935%202668.47%20113.415%202675.66%20113.415H2779.31C2788.15%20113.415%202793.65%20122.419%202789.14%20129.544L2651.06%20347.541C2645.59%20356.135%202642.77%20365.942%202642.77%20375.886H2642.72Z%22%20fill%3D%22rgb(255%2C%20255%2C%20255)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M2856.55%20113.415C2840.92%20113.415%202828.28%20126.486%202828.28%20142.615L2828.23%20142.666V444.177C2828.23%20459.965%202840.63%20472.728%202855.91%20472.728H3014.67C3140.31%20472.728%203226.71%20404.487%203226.71%20293.071C3226.71%20181.655%203140.26%20113.415%203014.67%20113.415H2856.55ZM3096.06%20291.26C3097.36%20342.979%203055.54%20371.409%203005.89%20371.666V371.614H2964.24C2953.72%20371.614%202945.19%20362.473%202945.19%20351.163V234.484C2945.19%20223.174%202953.72%20214.016%202964.24%20214.016H3007.09C3062.19%20213.879%203094.83%20240.259%203096.06%20291.26Z%22%20fill%3D%22rgb(255%2C%20255%2C%20255)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
UI Components
Live previews rendered using Trayd's actual button styles.
| Component | Style |
|---|---|
| Input | background: #FFFFFF; textColor: #000000; borderColor: null; borderRadius: 4px; shadow: none; |
| Button Primary | background: #122645; textColor: #FFFFFF; borderRadius: 0px; shadow: none; |
Brand Personality
Tone: professional
Energy: medium
Audience: business professionals
Trayd Brand in the Wild
Image: framerusercontent.com
Source: buildtrayd.com
Image: framerusercontent.com
Source: buildtrayd.com
Image: framerusercontent.com
Source: buildtrayd.com
Image: framerusercontent.com
Source: buildtrayd.com
Image: framerusercontent.com
Source: buildtrayd.com
Image: framerusercontent.com
Source: buildtrayd.com
Frequently Asked Questions
- What is Trayd's primary brand color? Trayd's primary brand color is #122B50. It anchors the visual identity across their website, product UI, and marketing materials.
- What accent color does Trayd use? Trayd uses #122645 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
- What font does Trayd use? Trayd uses Geist as the primary typeface across body and headings.
- Does Trayd use a light or dark theme? Trayd's primary site uses a light color scheme, with a background of #FFFFFF.
- Where can I find Trayd's logo? Trayd's logo is available directly on their site (https://www.buildtrayd.com/). The current logo URL is included in the machine-readable JSON profile linked above.
- How was this brand profile generated? This profile was extracted from https://www.buildtrayd.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Trayd.
Methodology
Brand data on this page was extracted from https://www.buildtrayd.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Trayd.