# Tractian Brand Identity

A complete profile of **Tractian**'s visual system — colors, typography, components, and personality — extracted from [https://tractian.com](https://tractian.com/).
Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://tractian.com.

### Primary

- **Color:** #1E293B
- **rgb:** (30, 41, 59)

### Secondary

- **Color:** #2563EB
- **rgb:** (37, 99, 235)

### Accent

- **Color:** #2563EB
- **rgb:** (37, 99, 235)

### Background

- **Color:** #F1F5F9
- **rgb:** (241, 245, 249)

### Text Primary

- **Color:** #334155
- **rgb:** (51, 65, 85)

### Link

- **Color:** #334155
- **rgb:** (51, 65, 85)

## Typography

Each font links to its Google Fonts page where available.

### Primary

- **Font:** Inter
  - Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

### Heading

- **Font:** Inter Tight
  - Inter Tight [Google Fonts →](https://fonts.google.com/specimen/Inter+Tight)

## Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)  
### Logo

### Favicon

### UI Components

Live previews rendered using Tractian's actual button styles.

#### Button Primary

- **Background:** #2563EB
- **Text Color:** #FFFFFF
- **Border Color:** #E5E7EB
- **Border Radius:** 0px
- **Shadow:** none

#### Button Secondary

- **Background:** #1E293B
- **Text Color:** #FFFFFF
- **Border Color:** #FFFFFF
- **Border Radius:** 2px
- **Shadow:** none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** industrial and manufacturing professionals

## Frequently Asked Questions

### What is Tractian's primary brand color?

Tractian's primary brand color is #1E293B. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does Tractian use?

Tractian uses #2563EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does Tractian use?

Tractian uses Inter for body text and Inter Tight for headings. Fonts were detected on https://tractian.com as part of their live design system.

### Does Tractian use a light or dark theme?

Tractian's primary site uses a light color scheme, with a background of #F1F5F9.

### Where can I find Tractian's logo?

Tractian's logo is available directly on their site (https://tractian.com). The current logo URL is included in the machine-readable JSON profile linked above.