# Trackingplan Brand Identity

A complete profile of **Trackingplan**'s visual system — colors, typography, components, and personality — extracted from [https://trackingplan.com](https://trackingplan.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://trackingplan.com.

- primary: #46D8A0 (rgb(70, 216, 160))  
- secondary: #43C794 (rgb(67, 199, 148))  
- accent: #1A2535 (rgb(26, 37, 53))  
- background: #F7F8FA (rgb(247, 248, 250))  
- textPrimary: #2E3B52 (rgb(46, 59, 82))  
- link: #2E3B52 (rgb(46, 59, 82))

## Typography

Each font links to its Google Fonts page where available.

- primary: Espeak  
- heading: Espeak  
  
[Espeak on Google Fonts →](https://fonts.google.com/specimen/Espeak)

## Visual Assets

## UI Components

Live previews rendered using Trackingplan's actual button styles.

### Button Primary  
- background: #1A2535  
- textColor: #FFFFFF  
- borderRadius: 4px  
- shadow: none

### Button Secondary  
- background: #F7F8FA  
- textColor: #1A2535  
- borderColor: #2E3B52  
- borderRadius: 4px  
- shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** business professionals and data analysts

## Frequently Asked Questions

1. **What is Trackingplan's primary brand color?**  
   Trackingplan's primary brand color is #46D8A0. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Trackingplan use?**  
   Trackingplan uses #1A2535 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Trackingplan use?**  
   Trackingplan uses Espeak as the primary typeface across body and headings.

4. **Does Trackingplan use a light or dark theme?**  
   Trackingplan's primary site uses a light color scheme, with a background of #F7F8FA.

5. **Where can I find Trackingplan's logo?**  
   Trackingplan's logo is available directly on their site ([https://trackingplan.com](https://trackingplan.com)).

6. **How was this brand profile generated?**  
   This profile was extracted from [https://trackingplan.com](https://trackingplan.com/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Trackingplan.