Trackingplan Brand: Colors, Fonts, Logo & Visual Identity

Trackingplan Brand Identity

A complete profile of Trackingplan's visual system — colors, typography, components, and personality — extracted from https://trackingplan.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://trackingplan.com.

primary: #46D8A0 (rgb(70, 216, 160))
secondary: #43C794 (rgb(67, 199, 148))
accent: #1A2535 (rgb(26, 37, 53))
background: #F7F8FA (rgb(247, 248, 250))
textPrimary: #2E3B52 (rgb(46, 59, 82))
link: #2E3B52 (rgb(46, 59, 82))

Typography

Each font links to its Google Fonts page where available.

primary: Espeak
heading: Espeak

Espeak on Google Fonts →

Visual Assets

UI Components

Live previews rendered using Trackingplan's actual button styles.

Button Primary

background: #1A2535
textColor: #FFFFFF
borderRadius: 4px
shadow: none

Button Secondary

background: #F7F8FA
textColor: #1A2535
borderColor: #2E3B52
borderRadius: 4px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: business professionals and data analysts

Frequently Asked Questions

What is Trackingplan's primary brand color?
Trackingplan's primary brand color is #46D8A0. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Trackingplan use?
Trackingplan uses #1A2535 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Trackingplan use?
Trackingplan uses Espeak as the primary typeface across body and headings.
Does Trackingplan use a light or dark theme?
Trackingplan's primary site uses a light color scheme, with a background of #F7F8FA.
Where can I find Trackingplan's logo?
Trackingplan's logo is available directly on their site (https://trackingplan.com).
How was this brand profile generated?
This profile was extracted from https://trackingplan.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Trackingplan.