Traces Brand: Colors, Fonts, Logo & Visual Identity
Traces Brand Identity
A complete profile of Traces's visual system — colors, typography, components, and personality — extracted from https://www.traces.ai. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.traces.ai.
| Color Type | Hex Code | RGB Code |
|---|---|---|
| primary | #201B3D | rgb(32, 27, 61) |
| secondary | #0A1F44 | rgb(10, 31, 68) |
| accent | #5B7FFF | rgb(91, 127, 255) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #333333 | rgb(51, 51, 51) |
| link | #5B7FFF | rgb(91, 127, 255) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| primary | Nunito Mini | Google Fonts |
| heading | Nunito Sans Mini | Google Fonts |
Font Stack: Nunito Mini, sans-serif
Visual Assets
UI Components
Live previews rendered using Traces's actual button styles.
| Component | Background | Text Color | Border Color | Border Radius | Shadow |
|---|---|---|---|---|---|
| Input | #FAFBFC | #333333 | #EBECF0 | 100px | none |
| Button Primary | #5B7FFF | #FFFFFF | N/A | 100px | none |
| Button Secondary | #FFFFFF | #5B7FFF | #5B7FFF | 100px | none |
Brand Personality
Tone: professional
Energy: medium
Audience: businesses and organizations looking for AI video analytics solutions
Frequently Asked Questions
- What is Traces's primary brand color?
Traces's primary brand color is #201B3D. It anchors the visual identity across their website, product UI, and marketing materials. - What accent color does Traces use?
Traces uses #5B7FFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis. - What font does Traces use?
Traces uses Nunito Mini for body text and Nunito Sans Mini for headings. Fonts were detected on https://www.traces.ai as part of their live design system. - Does Traces use a light or dark theme?
Traces's primary site uses a light color scheme, with a background of #FFFFFF. - Where can I find Traces's logo?
Traces's logo is available directly on their site (https://www.traces.ai). The current logo URL is included in the machine-readable JSON profile linked above. - How was this brand profile generated?
This profile was extracted from https://www.traces.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Traces.