traceroot ai.json

TraceRoot.AI Brand Identity

A complete profile of TraceRoot.AI's visual system — colors, typography, components, and personality — extracted from https://traceroot.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #6B7280
Accent #000000
Body Font Geist
Heading Font Geist

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: AI developers and tech companies

TraceRoot.AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#9CA3AF",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1F2937"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#CCCCCC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22h-4%20w-4%20text-white%20dark%3Atext-black%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22currentColor%22%20stroke-width%3D%221.25%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20data-fc-idx%3D%220%22%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%224%22%20r%3D%222.5%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.25px%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%226%22%20cy%3D%2212%22%20r%3D%222.5%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.25px%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%2218%22%20cy%3D%2212%22%20r%3D%222.5%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.25px%20!important%3B%22%2F%3E%3Cline%20x1%3D%2212%22%20y1%3D%226.5%22%20x2%3D%2212%22%20y2%3D%228.5%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.25px%20!important%3B%22%2F%3E%3Cline%20x1%3D%2212%22%20y1%3D%228.5%22%20x2%3D%228%22%20y2%3D%2210.5%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.25px%20!important%3B%22%2F%3E%3Cline%20x1%3D%2212%22%20y1%3D%228.5%22%20x2%3D%2216%22%20y2%3D%2210.5%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.25px%20!important%3B%22%2F%3E%3Cline%20x1%3D%226%22%20y1%3D%2214.5%22%20x2%3D%226%22%20y2%3D%2217.5%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.25px%20!important%3B%22%2F%3E%3Cline%20x1%3D%2218%22%20y1%3D%2214.5%22%20x2%3D%2218%22%20y2%3D%2217.5%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.25px%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%226%22%20cy%3D%2220%22%20r%3D%222.5%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.25px%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%2218%22%20cy%3D%2220%22%20r%3D%222.5%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%201.25px%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://traceroot.ai/icon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' is likely the primary CTA due to its action-oriented text and dark background color, which stands out against the light theme of the site."
    },
    "secondary": {
      "index": 18,
      "text": "Read the Docs",
      "reasoning": "Button #5 'Read the Docs' is selected as secondary due to its lighter background color, which contrasts with the primary button, and its supportive action text."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "AI developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}