Tracecat Brand Identity

A complete profile of Tracecat's visual system — colors, typography, components, and personality — extracted from https://tracecat.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://tracecat.com.

primary

#6E7ED8

rgb(110, 126, 216)

accent

#6E7ED8

rgb(110, 126, 216)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#09090B

rgb(9, 9, 11)

link

#6E7ED8

rgb(110, 126, 216)

Typography

Each font links to its Google Fonts page where available.

primary

Instrument Sans

Instrument Sans Google Fonts →

heading

Instrument Sans

Instrument Sans Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Tracecat's actual button styles.

Input

input

backgroundtransparenttextColor#09090BborderColor#E4E4E7borderRadius6pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Button Primary

buttonPrimary

background#6E7ED8textColor#FFFFFFborderRadius6pxshadownone

Button Secondary

buttonSecondary

background#FFFFFFtextColor#09090BborderColor#E4E4E7borderRadius6pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Tracecat Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: docs.tracecat.com

Source: tracecat.com

Source: docs.tracecat.com

Source: openmsp.ai

Frequently Asked Questions

What is Tracecat's primary brand color?
Tracecat's primary brand color is #6E7ED8. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Tracecat use?
Tracecat uses Instrument Sans as the primary typeface across body and headings.

Does Tracecat use a light or dark theme?
Tracecat's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Tracecat's logo?
Tracecat's logo is available directly on their site (https://tracecat.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://tracecat.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tracecat.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6E7ED8",
    "accent": "#6E7ED8",
    "background": "#FFFFFF",
    "textPrimary": "#09090B",
    "link": "#6E7ED8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans"
      ],
      "body": [
        "Instrument Sans"
      ],
      "paragraph": [
        "Instrument Sans"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "20px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#09090B",
      "borderColor": "#E4E4E7",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#6E7ED8",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#09090B",
      "borderColor": "#E4E4E7",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://www.tracecat.com/brand/tracecat.svg?dpl=dpl_EJMWk6MRWaAxiaJ4PnrncnwVBnrf",
    "favicon": "https://www.tracecat.com/brand/favicon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Tracecat"
  }
}

Methodology

Brand data on this page was extracted from https://tracecat.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Tracecat.