# Torq Brand Identity

A complete profile of **Torq**'s visual system — colors, typography, components, and personality — extracted from https://torq.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/torq
- Machine-readable JSON: https://characterquilt.com/branding/torq.json
- Per-page llms.txt: https://characterquilt.com/branding/torq/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FBFF4E |
| Accent | #00A6C1 |
| Body Font | Inter |
| Heading Font | Titillium Web |

## Color Palette

- primary: #FBFF4E
- secondary: #66717D
- accent: #00A6C1
- background: #000000
- textPrimary: #FFFFFF
- link: #00A6C1

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Titillium Web — https://fonts.google.com/specimen/Titillium+Web

## Visual Assets

- Logo: https://torq.io/wp-content/uploads/2023/03/Logo.png
- Favicon: https://torq.io/wp-content/uploads/2024/05/cropped-torq-favicon-black-32x32.png
- Social card (og:image): https://torq.io/wp-content/uploads/2024/04/homepage-featured-image.jpg

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=50px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=50px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: security professionals and enterprises

## Torq Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Login | Torq Academy**
  - Image: 
  - Source: [Torq Academy](https://academy.torq.io/)
- **Security Hyperautomation Blog | Torq®**
  - Image: 
  - Source: [Torq Blog](https://torq.io/blog/)
- **Security Hyperautomation Blog | Torq®**
  - Image: 
  - Source: [Torq Blog](https://torq.io/blog/)
- **Security Hyperautomation Blog | Torq®**
  - Image: 
  - Source: [Torq Blog](https://torq.io/blog/)
- **Torq Chainsaw Trucker Hat**
  - Image: 
  - Source: [Torq Store](https://store.torq.io/products/torq-chainsaw-trucker-hat)
- **Security Hyperautomation Blog | Torq®**
  - Image: 
  - Source: [Torq Blog](https://torq.io/blog/)

## Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Titillium Web",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FBFF4E",
    "secondary": "#66717D",
    "accent": "#00A6C1",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#00A6C1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Titillium Web"
    },
    "fontStacks": {
      "heading": [
        "Titillium Web",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "65px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://torq.io/wp-content/uploads/2023/03/Logo.png",
    "favicon": "https://torq.io/wp-content/uploads/2024/05/cropped-torq-favicon-black-32x32.png",
    "ogImage": "https://torq.io/wp-content/uploads/2024/04/homepage-featured-image.jpg",
    "logoHref": "https://torq.io/",
    "logoAlt": "Torq logo in white"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Torq'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a Demo",
      "reasoning": "Button #0 ('Get a Demo') is likely the primary CTA due to its action-oriented text and distinct transparent style, which stands out against the dark background."
    },
    "secondary": {
      "index": 1,
      "text": "Torq AI SOC Platform",
      "reasoning": "Button #1 ('Torq AI SOC Platform') serves as a secondary CTA with a white background, providing a contrast to the primary button's transparent style."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "security professionals and enterprises"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Torq'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```