Torch Brand Identity

A complete profile of Torch's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #D3F3F2
• secondary: #DDEFE5
• accent: #003744
• background: #FFF8F4
• textPrimary: #160D0D
• link: #003744

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Givonic — https://fonts.google.com/specimen/Givonic

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFF9F5, textColor=#FFF8F4, borderColor=#FFFCFA, borderRadius=6px, shadow=none
• buttonPrimary: background=#D3F3F2, textColor=#160D0D, borderRadius=12px, shadow=rgb(22, 13, 13) 0px 0px 0px 1px inset
• buttonSecondary: background=#003744, textColor=#FFFFFF, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: corporate professionals seeking leadership development

Torch Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Curious Consumption, No. 6 Trends in Feedback | Torch
  • Image:
  • Source: Curious Consumption
• Blog | Torch
  • Image:
  • Source: Torch Blog
• Resources | Torch
  • Image:
  • Source: Torch Resources
• The importance of emotional intelligence for successful leaders | Torch
  • Image:
  • Source: Emotional Intelligence Blog
• Torch Coaches: Meet Evelyn J. | Torch
  • Image:
  • Source: Meet Evelyn J
• 9 ways great managers can lead through change | Torch
  • Image:
  • Source: Lead through Change

Working with these fonts

Not found on Google Fonts? Agent Instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download it.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets. Most proprietary fonts are licensed and may not be redistributable.