Torch Brand: Colors, Fonts, Logo & Visual Identity
Torch Brand Identity
A complete profile of Torch's visual system — colors, typography, components, and personality — extracted from https://torch.io/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://torch.io/.
primary#D3F3F2rgb(211, 243, 242)
secondary#DDEFE5rgb(221, 239, 229)
accent#003744rgb(0, 55, 68)
background#FFF8F4rgb(255, 248, 244)
textPrimary#160D0Drgb(22, 13, 13)
link#003744rgb(0, 55, 68)
Typography
Each font links to its Google Fonts page where available.
primary
Inter
Inter Google Fonts →
heading
Givonic
Givonic Google Fonts →
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Torch's actual button styles.
Input
background #FFF9F5
textColor #FFF8F4
borderColor #FFFCFA
borderRadius 6px
shadow none
Button Primary
background #D3F3F2
textColor #160D0D
borderRadius 12px
shadow rgb(22, 13, 13) 0px 0px 0px 1px inset
Button Secondary
background #003744
textColor #FFFFFF
borderRadius 12px
shadow none
Brand Personality
Tone: professional
Energy: medium
Audience: corporate professionals seeking leadership development
Torch Brand in the Wild
Image: torch.io
Source: torch.io
Image: torch.io
Source: torch.io
Image: torch.io
Source: torch.io
Image: torch.io
Source: torch.io
Image: torch.io
Source: torch.io
Image: torch.io
Source: torch.io
Frequently Asked Questions
What is Torch's primary brand color?
Torch's primary brand color is #D3F3F2. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Torch use?
Torch uses #003744 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Torch use?
Torch uses Inter for body text and Givonic for headings. Fonts were detected on https://torch.io/ as part of their live design system.
Does Torch use a light or dark theme?
Torch's primary site uses a light color scheme, with a background of #FFF8F4.
Where can I find Torch's logo?
Torch's logo is available directly on their site (https://torch.io/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://torch.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Torch.
Methodology
Brand data on this page was extracted from https://torch.io/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Torch.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Givonic",
"role": "heading"
},
{
"family": "Inter",
"role": "body"
}
],
"colors": {
"primary": "#D3F3F2",
"secondary": "#DDEFE5",
"accent": "#003744",
"background": "#FFF8F4",
"textPrimary": "#160D0D",
"link": "#003744"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Givonic"
},
"fontStacks": {
"heading": [
"Givonic"
],
"body": [
"Inter",
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "56px",
"body": "22px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"input": {
"background": "#FFF9F5",
"textColor": "#FFF8F4",
"borderColor": "#FFFCFA",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#D3F3F2",
"textColor": "#160D0D",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgb(22, 13, 13) 0px 0px 0px 1px inset"
},
"buttonSecondary": {
"background": "#003744",
"textColor": "#FFFFFF",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://torch.io/wp-content/uploads/2025/01/TorchLogo_Primary_CMYK.png",
"favicon": "https://torch.io/wp-content/uploads/2025/01/cropped-TorchIcon_Primary_RGB-3-32x32.png",
"ogImage": "https://torch.io/wp-content/uploads/2025/01/Facebook-LinkedIn-1.png",
"logoHref": "https://torch.io/",
"logoAlt": "Home page"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Torch'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get a demo",
"reasoning": "Button #0 'Get a demo' uses a vibrant green background (#D3F3F2) which stands out as a primary call-to-action, encouraging users to engage with the service."
},
"secondary": {
"index": 4,
"text": "Explore change coaching",
"reasoning": "Button #4 'Explore change coaching' uses the brand color #003744, making it a suitable secondary action that complements the primary button."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "corporate professionals seeking leadership development"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Torch'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}