llms.txt

Toma Brand Identity

A complete profile of Toma's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #6A7A6B
Accent #6A7A6B
Body Font Lato
Heading Font Hedvig Letters Serif

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: automotive dealerships

Toma Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Hedvig Letters Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#6A7A6B",
    "secondary": "#DAD8C3",
    "accent": "#6A7A6B",
    "background": "#F3F2E6",
    "textPrimary": "#0C0A09",
    "link": "#ECEADA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Hedvig Letters Serif"
    },
    "fontStacks": {
      "heading": [
        "Hedvig Letters Serif",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6A7A6B",
      "textColor": "#F3F2E6",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#443F3B",
      "textColor": "#F3F2E6",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2281%22%20height%3D%2217%22%20viewBox%3D%220%200%2081%2017%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M12.5898%205.62762C13.1317%204.98157%2014.1296%204.85506%2014.7754%205.39716C15.4211%205.93923%2015.5046%206.90246%2014.9629%207.54852C13.8364%208.94134%2012.2698%209.96588%2010.4746%2010.4147V14.7477C10.4746%2015.8745%209.56135%2016.7888%208.43457%2016.7888C7.30779%2016.7888%206.39453%2015.8745%206.39453%2014.7477V10.4147C4.59937%209.96588%203.03279%208.94133%201.90625%207.54852C1.36453%206.90246%201.44805%205.93923%202.09375%205.39716C2.7395%204.85505%203.73745%204.98157%204.2793%205.62762C5.26113%206.84147%206.75712%207.61393%208.43457%207.61395C10.112%207.61394%2011.608%206.84146%2012.5898%205.62762ZM8.43457%200.211609C9.70209%200.211609%2010.7293%201.23905%2010.7295%202.50653C10.7295%203.77416%209.7022%204.80243%208.43457%204.80243C7.16695%204.80242%206.13965%203.77416%206.13965%202.50653C6.13983%201.23905%207.16705%200.211616%208.43457%200.211609Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M22.9661%200.212708C23.7984%200.212708%2024.4732%200.887317%2024.4732%201.71949V3.22627H28.4921C29.3244%203.22627%2029.9992%203.90088%2029.9992%204.73305C29.9992%205.56523%2029.3244%206.23984%2028.4921%206.23984H24.4732V10.7602C24.4732%2012.0158%2025.2267%2013.7737%2027.2362%2013.7737H29.4968C30.3291%2013.7738%2031.0039%2014.4484%2031.0039%2015.2805C31.0039%2016.1127%2030.3291%2016.7873%2029.4968%2016.7873H27.2362C23.7196%2016.7873%2021.459%2014.276%2021.459%2010.7602V1.71949C21.459%200.887317%2022.1337%200.212708%2022.9661%200.212708ZM38.7905%203.22627C42.5361%203.22627%2045.5724%206.26201%2045.5724%2010.0068C45.5724%2013.7516%2042.5361%2016.7873%2038.7905%2016.7873C35.045%2016.7873%2032.0086%2013.7516%2032.0086%2010.0068C32.0086%206.26201%2035.045%203.22627%2038.7905%203.22627ZM59.6386%203.22627C62.5518%203.22627%2064.6622%205.5874%2064.6622%208.50001V15.2805C64.6622%2016.1127%2063.9875%2016.7873%2063.1552%2016.7873C62.3228%2016.7873%2061.6481%2016.1127%2061.6481%2015.2805V8.50001C61.6481%207.25175%2060.8871%206.23984%2059.6386%206.23984C58.3901%206.23984%2057.6292%207.25175%2057.6292%208.50001V15.2805C57.6292%2016.1127%2056.9544%2016.7873%2056.1221%2016.7873C55.2897%2016.7873%2054.615%2016.1127%2054.615%2015.2805V8.50001C54.615%207.25175%2053.854%206.23984%2052.6055%206.23984C51.357%206.23984%2050.5961%207.25175%2050.5961%208.50001V15.2805C50.5961%2016.1127%2049.9213%2016.7873%2049.089%2016.7873C48.2566%2016.7873%2047.5819%2016.1127%2047.5819%2015.2805V8.50001C47.5819%205.5874%2049.6923%203.22627%2052.6055%203.22627C54.015%203.22627%2055.2365%203.77892%2056.1221%204.67934C57.0076%203.77892%2058.2292%203.22627%2059.6386%203.22627ZM72.9512%203.22627C76.4678%203.22627%2078.7284%205.73757%2078.7284%209.2534V15.2805C78.7284%2016.1127%2078.0537%2016.7873%2077.2213%2016.7873C76.5725%2016.7873%2076.0195%2016.3773%2075.8072%2015.8024C75.5614%2016.347%2075.0213%2016.7873%2073.4536%2016.7873H71.193C68.6959%2016.7873%2066.6717%2014.7635%2066.6717%2012.267C66.6717%209.77044%2068.6959%207.74662%2071.193%207.74662H74.2071C74.6365%207.74662%2075.0519%207.80627%2075.4454%207.91804C75.0739%207.02358%2074.2927%206.23984%2072.9512%206.23984H69.1835C68.3512%206.23983%2067.6764%205.56522%2067.6764%204.73305C67.6764%203.90089%2068.3512%203.22628%2069.1835%203.22627H72.9512ZM38.7905%206.23984C36.7097%206.23984%2035.0228%207.92636%2035.0228%2010.0068C35.0228%2012.0872%2036.7097%2013.7737%2038.7905%2013.7737C40.8714%2013.7737%2042.5582%2012.0872%2042.5582%2010.0068C42.5582%207.92636%2040.8714%206.23984%2038.7905%206.23984ZM71.193%2010.7602C70.3606%2010.7602%2069.6859%2011.4348%2069.6859%2012.267C69.6859%2013.0991%2070.3606%2013.7737%2071.193%2013.7737H74.2071C75.0395%2013.7737%2075.7142%2013.0991%2075.7142%2012.267C75.7142%2011.4348%2075.0395%2010.7602%2074.2071%2010.7602H71.193Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(250%2C%20250%2C%20250)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/69050ec3364f0ba147e1acf2/6914d5653b4573acf6c1d6ed_Toma%20Favicon.svg",
    "ogImage": "https://cdn.prod.website-files.com/69050ec3364f0ba147e1acf2/691c52b4e09439e4aa94cd0a_og-image-1200x630px.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "automotive dealerships"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}