Toma Brand: Colors, Fonts, Logo & Visual Identity

Toma Brand Identity

A complete profile of Toma's visual system — colors, typography, components, and personality — extracted from http://www.toma.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.toma.com/.

primary: #6A7A6B
secondary: #DAD8C3
accent: #6A7A6B
background: #F3F2E6
textPrimary: #0C0A09
link: #ECEADA

Typography

Each font links to its Google Fonts page where available.

primary: Lato (Google Fonts →)
heading: Hedvig Letters Serif (Google Fonts →)

Visual Assets

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UI Components

Live previews rendered using Toma's actual button styles.

Button Primary

background: #6A7A6B
textColor: #F3F2E6
borderRadius: 0px
shadow: none

Button Secondary

background: #443F3B
textColor: #F3F2E6
borderRadius: 4px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: automotive dealerships

Toma Brand in the Wild

Source: toma.com

Frequently Asked Questions

What is Toma's primary brand color?
Toma's primary brand color is #6A7A6B. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Toma use?
Toma uses Lato for body text and Hedvig Letters Serif for headings. Fonts were detected on http://www.toma.com/ as part of their live design system.
Does Toma use a light or dark theme?
Toma's primary site uses a light color scheme, with a background of #F3F2E6.
Where can I find Toma's logo?
Toma's logo is available directly on their site (http://www.toma.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.toma.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.