Token Transit Brand Identity

A complete profile of Token Transit's visual system — colors, typography, components, and personality — extracted from https://tokentransit.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/token-transit
• Machine-readable JSON: https://characterquilt.com/branding/token-transit.json

Quick Facts

Color Palette

• primary: #0E6366
• secondary: #0000EE
• accent: #153A5F
• background: #FFFFFF
• textPrimary: #153A5F
• link: #153A5F

Typography

• primary: Public Sans — https://fonts.google.com/specimen/Public+Sans
• heading: Public Sans — https://fonts.google.com/specimen/Public+Sans

Visual Assets

• Logo:
• Favicon: .png)
• Social card (og:image): .png)

UI Components

• input: background=#FFFFFF, textColor=#153A5F, borderColor=#000000, borderRadius=0px, shadow=none
• buttonPrimary: background=#153A5F, textColor=#0000EE, borderRadius=6px, shadow=rgba(0, 0, 0, 0.2) 0px 2px 5px 0px
• buttonSecondary: background=#EDF1F5, textColor=#0E6366, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: public transit users

Token Transit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Token Transit
  • Image:
  • Source: https://tokentransit.com/
• Token Transit
  • Image:
  • Source: https://blog.tokentransit.com/
• Token Transit Careers
  • Image:
  • Source: https://tokentransit.com/company/careers
• Token Transit: Where are my riders? | by Ekate Kuznetsova | Token Transit
  • Image:
  • Source: https://blog.tokentransit.com/token-transit-where-are-my-riders-6c5d86196792
• What is Fare Capping? – Token Transit
  • Image:
  • Source: https://support.tokentransit.com/hc/en-us/articles/360035426512-What-is-Fare-Capping
• Token Transit: Where are my riders? | by Ekate Kuznetsova | Token Transit
  • Image:
  • Source: https://blog.tokentransit.com/token-transit-where-are-my-riders-6c5d86196792

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.