Tofu Brand Identity

A complete profile of Tofu's visual system — colors, typography, components, and personality — extracted from Tofu HQ. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from Tofu HQ.

Primary

#BD41F0

Secondary

#A8E40F

Accent

#BD41F0

Background

#F3F3F3

Text Primary

#170B21

Link

#170B21

Typography

Each font links to its Google Fonts page where available.

Primary

Inter Google Fonts →

Heading

Space Grotesk Google Fonts →

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by 'Font' (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Visual Assets

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Logo

Favicon

UI Components

Live previews rendered using Tofu's actual button styles.

Button Primary
background: #BD41F0
textColor: #FFFFFF
borderRadius: 4px
shadow: none

Button Secondary
background: #F3F3F3
textColor: #170B21
borderRadius: 4px
shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: tech-savvy professionals

Tofu Brand in the Wild

Image: cdn.prod.website-files.com
Source: tofuhq.com

Image: cdn.prod.website-files.com
Source: tofuhq.com

Image: cdn.prod.website-files.com
Source: tofuhq.com

Image: cdn.prod.website-files.com
Source: tofuhq.com

Image: cdn.prod.website-files.com
Source: tofuhq.com

Frequently Asked Questions

What is Tofu's primary brand color?
Tofu's primary brand color is #BD41F0. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Tofu use?
Tofu uses Inter for body text and Space Grotesk for headings. Fonts were detected on Tofu HQ as part of their live design system.

Does Tofu use a light or dark theme?
Tofu's primary site uses a light color scheme, with a background of #F3F3F3.

Where can I find Tofu's logo?
Tofu's logo is available directly on their site (Tofu HQ).

How was this brand profile generated?
This profile was extracted from Tofu HQ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tofu.