tipe.json

Tipe Brand Identity

A complete profile of Tipe's visual system — colors, typography, components, and personality — extracted from https://tipe.io. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #BB86FC
Accent #0000EE
Body Font Quattrocento Sans
Heading Font Work Sans

Color Palette

Typography

Visual Assets

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech-savvy users

Tipe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Quattrocento Sans",
      "role": "body"
    },
    {
      "family": "Work Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#BB86FC",
    "secondary": "#03DAC6",
    "accent": "#0000EE",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Quattrocento Sans",
      "heading": "Work Sans"
    },
    "fontStacks": {
      "heading": [
        "Work Sans",
        "sans-serif"
      ],
      "body": [
        "Quattrocento Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Quattrocento Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {},
  "images": {
    "logo": "https://tipe.io/internal/tipe-full-white.png?w=100?w=300",
    "favicon": "https://tipe.io/apple-touch-icon.png",
    "ogImage": "/internal/facebook-white-key.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (UI icon). Selected #0 because it is visible, located in the header, links to the homepage, and the alt text contains the brand name 'Tipe'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech-savvy users"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text contains the brand name 'Tipe'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}