# Thread Brand Identity

A complete profile of **Thread**'s visual system — colors, typography, components, and personality — extracted from [http://thread.com](http://thread.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://thread.com.

- **primary**: #1E5A7A  
  rgb(30, 90, 122)
- **secondary**: #033A52  
  rgb(3, 58, 82)
- **accent**: #101820  
  rgb(16, 24, 32)
- **background**: #FFFFFF  
  rgb(255, 255, 255)
- **textPrimary**: #101820  
  rgb(16, 24, 32)
- **link**: #101820  
  rgb(16, 24, 32)

## Typography

Each font links to its Google Fonts page where available.

- **primary**: New MS London  
  [Google Fonts →](https://fonts.google.com/specimen/New+MS+London)
- **heading**: New MS London  
  New MS London, Helvetica, Arial, sans-serif

## Visual Assets
   
  
Favicon

Social Card

## UI Components

Live previews rendered using Thread's actual button styles.

- **Input**  
  * background: transparent  
  * textColor: #000000  
  * borderColor: #6D6D6D  
  * borderRadius: 0px  
  * shadow: none

- **Button Primary**  
  * background: #101820  
  * textColor: #FFFFFF  
  * borderColor: #101820  
  * borderRadius: 0px  
  * shadow: none

- **Button Secondary**  
  * background: #FFFFFF  
  * textColor: #222222  
  * borderColor: #FFFFFF  
  * borderRadius: 0px  
  * shadow: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: general consumers looking for fashion, home, beauty, food, and gifts

## Thread Brand in the Wild

Image: [assets.digitalcontent.marksandspencer.app](https://assets.digitalcontent.marksandspencer.app/image/upload/w_2560,q_auto,f_auto/SD_01_T43_2405W_SP_X_EC_0)  
Source: [thread.com](https://www.thread.com/)

Image: [assets.digitalcontent.marksandspencer.app](https://assets.digitalcontent.marksandspencer.app/image/upload/w_2560,q_auto,f_auto/SD_01_T38_0715_P6_X_EC_0)  
Source: [thread.com](https://www.thread.com/)

Image: [assets.digitalcontent.marksandspencer.app](https://assets.digitalcontent.marksandspencer.app/image/upload/w_2560,q_auto,f_auto/SD_01_T49_9102_KY_X_EC_0)  
Source: [thread.com](https://www.thread.com/)

## Frequently Asked Questions

- **What is Thread's primary brand color?**  
  Thread's primary brand color is #1E5A7A. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Thread use?**  
  Thread uses #101820 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Thread use?**  
  Thread uses New MS London as the primary typeface across body and headings.

- **Does Thread use a light or dark theme?**  
  Thread's primary site uses a light color scheme, with a background of #FFFFFF.

- **How was this brand profile generated?**  
  This profile was extracted from http://thread.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Thread.

## Methodology

Brand data on this page was extracted from [http://thread.com](http://thread.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Thread.