Thread Brand Identity

A complete profile of Thread's visual system — colors, typography, components, and personality — extracted from http://thread.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://thread.com.

• primary: #1E5A7A
  rgb(30, 90, 122)
• secondary: #033A52
  rgb(3, 58, 82)
• accent: #101820
  rgb(16, 24, 32)
• background: #FFFFFF
  rgb(255, 255, 255)
• textPrimary: #101820
  rgb(16, 24, 32)
• link: #101820
  rgb(16, 24, 32)

Typography

Each font links to its Google Fonts page where available.

• primary: New MS London
  Google Fonts →
• heading: New MS London
  New MS London, Helvetica, Arial, sans-serif

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Thread's actual button styles.

• Input

  • background: transparent
  • textColor: #000000
  • borderColor: #6D6D6D
  • borderRadius: 0px
  • shadow: none

• Button Primary

  • background: #101820
  • textColor: #FFFFFF
  • borderColor: #101820
  • borderRadius: 0px
  • shadow: none

• Button Secondary

  • background: #FFFFFF
  • textColor: #222222
  • borderColor: #FFFFFF
  • borderRadius: 0px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: general consumers looking for fashion, home, beauty, food, and gifts

Thread Brand in the Wild

Image: assets.digitalcontent.marksandspencer.app
Source: thread.com

Image: assets.digitalcontent.marksandspencer.app
Source: thread.com

Image: assets.digitalcontent.marksandspencer.app
Source: thread.com

Frequently Asked Questions

• What is Thread's primary brand color?
  Thread's primary brand color is #1E5A7A. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Thread use?
  Thread uses #101820 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Thread use?
  Thread uses New MS London as the primary typeface across body and headings.

• Does Thread use a light or dark theme?
  Thread's primary site uses a light color scheme, with a background of #FFFFFF.

• How was this brand profile generated?
  This profile was extracted from http://thread.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Thread.

Methodology

Brand data on this page was extracted from http://thread.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Thread.