Things Brand Identity

A complete profile of Things's visual system — colors, typography, components, and personality — extracted from https://things.inc/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://things.inc/.

• Primary: #CBCFFF (rgb(203, 207, 255))
• Secondary: #07002F (rgb(7, 0, 47))
• Accent: #3898EC (rgb(56, 152, 236))
• Background: #0F0E16 (rgb(15, 14, 22))
• Text Primary: #0F0E16 (rgb(15, 14, 22))
• Link: #F177A4 (rgb(241, 119, 164))

Typography

Each font links to its Google Fonts page where available.

• Primary: Roobert (Google Fonts →)
• Heading: Roobert (Google Fonts →)

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Things's actual button styles.

Input

• Background: transparent
• Text Color: #333333
• Border Color: null
• Border Radius: 0px
• Shadow: none

Button Primary

• Background: #3898EC
• Text Color: #000000
• Border Radius: 10.5px
• Shadow: none

Button Secondary

• Background: #CBCFFF
• Text Color: #07002F
• Border Radius: 11.9px
• Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy individuals

Things Brand in the Wild

Image Source: things.inc

Image Source: things.inc

Image Source: things.inc

Image Source: things.inc

Image Source: things.inc

Image Source: things.inc

Frequently Asked Questions

1. What is Things's primary brand color?

   • Things's primary brand color is #CBCFFF. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Things use?

   • Things uses #3898EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Things use?

   • Things uses Roobert as the primary typeface across body and headings.

4. Does Things use a light or dark theme?

   • Things's primary site uses a dark color scheme, with a background of #0F0E16.

5. Where can I find Things's logo?

   • Things's logo is available directly on their site (https://things.inc/). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?

   • This profile was extracted from https://things.inc/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Things.

Methodology

Brand data on this page was extracted from https://things.inc/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Things.