Thera Brand: Colors, Fonts, Logo & Visual Identity

Thera Brand Identity

A complete profile of Thera's visual system — colors, typography, components, and personality — extracted from https://www.getthera.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.getthera.com.

Primary: #3898EC
Secondary: #0082F3
Accent: #000000
Background: #FFFFFF
Text Primary: #000000
Link: #FFDEDE

Typography

Each font links to its Google Fonts page where available.

Primary: Soehne
Heading: Soehne
Font Stack: Soehne, Arial, sans-serif
Font Links:
- Soehne Google Fonts →

Visual Assets

Logo

.svg)

Favicon

Social Card

UI Components

Live previews rendered using Thera's actual button styles.

Input

Background: transparent
Text Color: #000000
Border Color: #D9D9D9
Border Radius: 6px
Shadow: none

Button Primary

Background: #000000
Text Color: #FFFFFF
Border Radius: 6px
Shadow: none

Button Secondary

Background: #FFFFFF
Text Color: #000000
Border Color: #E6E6E6
Border Radius: 6px
Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: business owners and managers

Frequently Asked Questions

What is Thera's primary brand color?
Thera's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Thera use?
Thera uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Thera use?
Thera uses Soehne as the primary typeface across body and headings.

Does Thera use a light or dark theme?
Thera's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Thera's logo?
Thera's logo is available directly on their site (https://www.getthera.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.getthera.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Thera.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Soehne", "role": "body"},
    {"family": "Arial", "role": "body"},
    {"family": "Roboto", "role": "unknown"},
    {"family": "Helvetica", "role": "unknown"},
    {"family": "Segoe UI", "role": "unknown"}
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#0082F3",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FFDEDE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Soehne",
      "heading": "Soehne"
    },
    "fontStacks": {
      "heading": ["Soehne", "Arial", "sans-serif"],
      "body": ["Soehne", "Arial", "sans-serif"],
      "paragraph": ["Soehne", "Arial", "sans-serif"]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "50px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#D9D9D9",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E6E6E6",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/698e05173733cd5756e27527/699b3fb323bab49830d7aefe_1840.svg",
    "favicon": "https://cdn.prod.website-files.com/698e05173733cd5756e27527/69a1f11f40c40b50300fec39_Thera%20(1).svg",
    "ogImage": "https://cdn.prod.website-files.com/698e05173733cd5756e27527/69b02e027628b02564a43302_635b9a695d844fa1da8a4ac4350fe689_OG.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business owners and managers"
  }
}