The Routing Company Brand Identity

A complete profile of The Routing Company's visual system — colors, typography, components, and personality — extracted from https://theroutingcompany.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://theroutingcompany.com/.

primary

#1530BD

rgb(21, 48, 189)

secondary

#9CA3AF

rgb(156, 163, 175)

accent

#DA5B40

rgb(218, 91, 64)

background

#F3F2ED

rgb(243, 242, 237)

textPrimary

#373736

rgb(55, 55, 54)

link

#DA5B40

rgb(218, 91, 64)

Typography

Each font links to its Google Fonts page where available.

primary

Open Sans

Open Sans Google Fonts →

heading

Maison Neue

Maison Neue Google Fonts →

Maison Neue, Open Sans, Helvetica Neue, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using The Routing Company's actual button styles.

Input

input

backgroundtransparenttextColor#373736borderColor#DBDAD5borderRadius36pxshadownone

Button Primary

buttonPrimary

background#F3F2EDtextColor#373736borderRadius6pxshadownone

Button Secondary

buttonSecondary

background#EAE9E4textColor#373736borderRadius6pxshadownone

Brand Personality

Tone: professionalEnergy: mediumAudience: businesses and transportation companies

Frequently Asked Questions

What is The Routing Company's primary brand color?
The Routing Company's primary brand color is #1530BD. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does The Routing Company use?
The Routing Company uses #DA5B40 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does The Routing Company use?
The Routing Company uses Open Sans for body text and Maison Neue for headings. Fonts were detected on https://theroutingcompany.com/ as part of their live design system.

Does The Routing Company use a light or dark theme?
The Routing Company's primary site uses a light color scheme, with a background of #F3F2ED.

Where can I find The Routing Company's logo?
The Routing Company's logo is available directly on their site (https://theroutingcompany.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://theroutingcompany.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by The Routing Company.

Methodology

Brand data on this page was extracted from https://theroutingcompany.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
This page is published by CharacterQuilt and is not affiliated with or endorsed by The Routing Company.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Maison Neue",
      "role": "heading"
    },
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "General Grotesque Mono Book",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#1530BD",
    "secondary": "#9CA3AF",
    "accent": "#DA5B40",
    "background": "#F3F2ED",
    "textPrimary": "#373736",
    "link": "#DA5B40"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Maison Neue"
    },
    "fontStacks": {
      "heading": [
        "Maison Neue",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Maison Neue",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "General Grotesque Mono Book"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "64px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#373736",
      "borderColor": "#DBDAD5",
      "borderRadius": "36px",
      "borderRadiusCorners": {
        "topLeft": "36px",
        "topRight": "36px",
        "bottomRight": "36px",
        "bottomLeft": "36px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F3F2ED",
      "textColor": "#373736",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EAE9E4",
      "textColor": "#373736",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iNjkiIGhlaWdodD0iMzAiIHZpZXdCb3g9IjAgMCA2OSAzMCIgZmlsbD0ibm9uZSIgeG1zbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPHBhdGggZD0iTTI3LjQxNTQgMTUuMDg0MUMyNy40MTU0IDcuNDAyMjEgMjEuMjc4MyAxLjE3NDggMTMuNzA3NyAxLjE3NDhDNi4xMzcxNiAxLjE3NDggMCA3LjQwMjIxIDAgMTUuMDg0MUgyNy40MTU0WiIgZmlsbD0iIzM3MzczNiIvPgo8cGF0aCBkPSJNNTQuODMwOSAxNS4wODQxQzU0LjgzMDkgNy40MDIyMSA0OC42OTM3IDEuMTc0OCA0MS4xMjMyIDEuMTc0OEMzMy41NTI2IDEuMTc0OCAyNy40MTU0IDcuNDAyMjEgMjcuNDE1NCAxNS4wODQxQzI3LjQxNTQgMjIuNzY2IDMzLjU1MjYgMjguOTkzNCA0MS4xMjMyIDI4Ljk5MzRWMTUuMDg0MUg1NC44MzA5WiIgZmlsbD0iIzM3MzczNiIvPgo8cGF0aCBkPSJNNjguNTM4NiAxLjE3NDhDNjAuOTY4MSAxLjE3NDgxIDU0LjgzMDkgNy40MDIyMSA1NC44MzA5IDE1LjA4NDFDNTQuODMwOSAyMi43NjYgNjAuOTY4MSAyOC45OTM0IDY4LjUzODYgMjguOTkzNFYxLjE3NDhaIiBmaWxsPSIjMzczNzM2Ii8+Cjwvc3ZnPgo=",
    "favicon": "https://theroutingcompany.com/favicon-32x32.png?v=45443dc905ce92368f2493817951091e",
    "ogImage": "https://images.prismic.io/the-routing-company/fd7de5c1-c44f-4fa3-8ac3-f2fdc716bdcc_9-min.png?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max",
    "logoHref": "/",
    "logoAlt": "The Routing Company Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and transportation companies"
  }
}