The Hog Brand Identity

A complete profile of The Hog's visual system — colors, typography, components, and personality — extracted from https://thehog.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://thehog.ai/.

• primary: #0000EE (rgb(0, 0, 238))
• secondary: #00A2C7 (rgb(0, 162, 199))
• accent: #0F0F0F (rgb(15, 15, 15))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #666666 (rgb(102, 102, 102))
• link: #80D1E3 (rgb(128, 209, 227))

Typography

Each font links to its Google Fonts page where available.

• primary: Manrope (Manrope Google Fonts →)
• heading: Instrument Serif (Instrument Serif Google Fonts →)

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using The Hog's actual button styles.

• Button Primary:

  • background: #0F0F0F
  • textColor: #000000
  • borderRadius: 0px
  • shadow: none

• Button Secondary:

  • background: #FFFFFF
  • textColor: #0000EE
  • borderRadius: 0px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: business professionals seeking growth solutions

The Hog Brand in the Wild

Image: app.thehog.ai

Image: framerusercontent.com

Image: app.thehog.ai

Image: 1029thehog.com

Image: y.yarn.co

Image: cdn.prod.website-files.com

Frequently Asked Questions

• What is The Hog's primary brand color?
  The Hog's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does The Hog use?
  The Hog uses #0F0F0F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does The Hog use?
  The Hog uses Manrope for body text and Instrument Serif for headings. Fonts were detected on https://thehog.ai/ as part of their live design system.

• Does The Hog use a light or dark theme?
  The Hog's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find The Hog's logo?
  The Hog's logo is available directly on their site (https://thehog.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://thehog.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by The Hog.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Aeonik",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#00A2C7",
    "accent": "#0F0F0F",
    "background": "#FFFFFF",
    "textPrimary": "#666666",
    "link": "#80D1E3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif",
        "serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "64px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0F0F0F",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/fIdZdtltaQ6uXeuTgdZdBwbSs.png?width=135&height=135",
    "favicon": "https://framerusercontent.com/images/ZvGBx5auADu6ssutnqN21FJHUM.png",
    "ogImage": "https://framerusercontent.com/assets/6vtfDQuxFFWrURM3tbC5DTfw00.png",
    "logoHref": "./"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking growth solutions"
  }
}