The Good Food Institute Brand Identity

A complete profile of The Good Food Institute's visual system — colors, typography, components, and personality — extracted from http://www.gfi.org. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.gfi.org.

primary

#FADE00

rgb(250, 222, 0)

secondary

#FF0000

rgb(255, 0, 0)

accent

#FADE00

rgb(250, 222, 0)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#000000

rgb(0, 0, 0)

link

#007C89

rgb(0, 124, 137)

Typography

Each font links to its Google Fonts page where available.

primary

IBM Plex Sans

IBM Plex Sans Google Fonts →

heading

IBM Plex Sans

IBM Plex Sans Google Fonts →

IBM Plex Sans, Helvetica Neue, Arial, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using The Good Food Institute's actual button styles.

Input

input

background #FFFFFF textColor #000000 borderColor #CDCDCD borderRadius 37px shadow none

Button Primary

buttonPrimary

background #FADE00 textColor #000000 borderRadius 9999px shadow none

Button Secondary

buttonSecondary

background #F4F5F5 textColor #202722 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: environmentally conscious consumers and industry professionals

The Good Food Institute Brand in the Wild

Image: gfi.org

Source: gfi.org

Image: gfi.org

Source: gfi.org

Image: pathways.gfi.org

Source: pathways.gfi.org

Image: gfi.org

Source: gfi.org

Image: pathways.gfi.org

Source: pathways.gfi.org

Image: gfi.org

Source: gfi.org

Frequently Asked Questions

What is The Good Food Institute's primary brand color?

The Good Food Institute's primary brand color is #FADE00. It anchors the visual identity across their website, product UI, and marketing materials.

What font does The Good Food Institute use?

The Good Food Institute uses IBM Plex Sans as the primary typeface across body and headings.

Does The Good Food Institute use a light or dark theme?

The Good Food Institute's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find The Good Food Institute's logo?

The Good Food Institute's logo is available directly on their site (http://www.gfi.org). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.gfi.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by The Good Food Institute.

Methodology

Brand data on this page was extracted from http://www.gfi.org on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by The Good Food Institute.