# The Flex Company Brand Identity

A complete profile of **The Flex Company**'s visual system — colors, typography, components, and personality — extracted from [http://www.flexfits.com](http://www.flexfits.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.flexfits.com.

- **primary**: #467C99 (rgb(70, 124, 153))
- **secondary**: #F1FF33 (rgb(241, 255, 51))
- **accent**: #272D45 (rgb(39, 45, 69))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #0B0B0B (rgb(11, 11, 11))
- **link**: #272D45 (rgb(39, 45, 69))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Roboto ([Google Fonts →](https://fonts.google.com/specimen/Roboto))
- **heading**: Oswald ([Google Fonts →](https://fonts.google.com/specimen/Oswald))

## Visual Assets

## UI Components

Live previews rendered using The Flex Company's actual button styles.

- **Button Primary**: 
  - background: #000000
  - textColor: #FFFFFF
  - borderRadius: 0px
  - shadow: none

- **Button Secondary**:
  - background: #FFFFFF
  - textColor: #0B0B0B
  - borderRadius: 0px
  - shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** environmentally conscious consumers

## Frequently Asked Questions

- **What is The Flex Company's primary brand color?**
  The Flex Company's primary brand color is #467C99. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does The Flex Company use?**
  The Flex Company uses #272D45 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does The Flex Company use?**
  The Flex Company uses Roboto for body text and Oswald for headings. Fonts were detected on http://www.flexfits.com as part of their live design system.

- **Does The Flex Company use a light or dark theme?**
  The Flex Company's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find The Flex Company's logo?**
  The Flex Company's logo is available directly on their site (http://www.flexfits.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**
  This profile was extracted from http://www.flexfits.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by The Flex Company.