# The Athletic Brand Identity

A complete profile of **The Athletic**'s visual system — colors, typography, components, and personality — extracted from [https://theathletic.com](https://theathletic.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://theathletic.com.

- **Primary**: #B72424
- **Secondary**: #026A2E
- **Accent**: #FD5757
- **Background**: #1A1A1A
- **Text Primary**: #1A1A1A
- **Link**: #FD5757

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: nyt-franklin [Google Fonts →](https://fonts.google.com/specimen/nyt-franklin)
- **Heading**: nyt-imperial [Google Fonts →](https://fonts.google.com/specimen/nyt-imperial)

## UI Components

Live previews rendered using The Athletic's actual button styles.

### Button Primary
- Background: #121212
- Text Color: #FFFFFF
- Border Radius: 0px
- Shadow: none

### Button Secondary
- Background: #090909
- Text Color: #000000
- Border Radius: 0px
- Shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** sports enthusiasts

## The Athletic Brand in the Wild

Source: [static01.nyt.com](https://static01.nyt.com/athletic/uploads/wp/2018/04/03080655/USATSI_10391798.jpg)

Source: [live.staticflickr.com](https://live.staticflickr.com/65535/49194247912_e91235fbf2_4k.jpg)

Source: [static01.nyt.com](https://static01.nyt.com/athletic/uploads/wp/2018/03/06191104/USATSI_9661798.jpg)

Source: [static01.nyt.com](https://static01.nyt.com/athletic/uploads/wp/2019/03/16030355/USATSI_12355441-e1552719974388.jpg)

## Frequently Asked Questions

- **What is The Athletic's primary brand color?**
  The Athletic's primary brand color is #B72424.
  
- **What accent color does The Athletic use?**
  The Athletic uses #FD5757 as an accent color.
  
- **What font does The Athletic use?**
  The Athletic uses nyt-franklin for body text and nyt-imperial for headings.
  
- **Does The Athletic use a light or dark theme?**
  The Athletic's primary site uses a light color scheme, with a background of #1A1A1A.
  
- **Where can I find The Athletic's logo?**
  The Athletic's logo is available directly on their site (https://theathletic.com).

## Methodology

Brand data on this page was extracted from
[https://theathletic.com](https://theathletic.com/) using the [Firecrawl](https://firecrawl.dev/) branding extraction API.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling.
- [GET /branding/the-athletic.json](/content/branding/the-athletic.json)

## Images
- **Logo**:   
- **Favicon**:   
- **Social Card**:

## Contact Information

This page is published by **CharacterQuilt** and is not affiliated with or endorsed by The Athletic.