the athletic.json
The Athletic Brand Identity
A complete profile of The Athletic's visual system — colors, typography, components, and personality — extracted from https://theathletic.com. Built for designers, agents, and AI tools.
Quick Facts
| Field | Value |
|---|---|
| Primary | #B72424 |
| Accent | #FD5757 |
| Body Font | nyt-franklin |
| Heading Font | nyt-imperial |
Color Palette
- primary: #B72424
- secondary: #026A2E
- accent: #FD5757
- background: #1A1A1A
- textPrimary: #1A1A1A
- link: #FD5757
Typography
- primary: nyt-franklin — https://fonts.google.com/specimen/nyt-franklin
- heading: nyt-imperial — https://fonts.google.com/specimen/nyt-imperial
Visual Assets
- Logo: data:image/svg+xml;base64,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