Tesseral Brand: Colors, Fonts, Logo & Visual Identity

Tesseral Brand Identity

A complete profile of Tesseral's visual system — colors, typography, components, and personality — extracted from https://tesseral.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://tesseral.com.

primary: #6A7282
accent: #171717
background: #F9FAFB
textPrimary: #0A0A0A
link: #4A5565

Typography

Each font links to its Google Fonts page where available.

primary: ui-sans-serif
heading: ui-sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Tesseral's actual button styles.

Button Primary

background: #171717
textColor: #FAFAFA
borderRadius: 33555400px
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Button Secondary

background: #FFFFFF
textColor: #0A0A0A
borderColor: #E5E5E5
borderRadius: 33555400px
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: professional
Energy: medium
Audience: B2B companies

Tesseral Brand in the Wild

Image: images.ctfassets.net

Image: files.buildwithfern.com

Image: images.ctfassets.net

Frequently Asked Questions

What is Tesseral's primary brand color?
Tesseral's primary brand color is #6A7282. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Tesseral use?
Tesseral uses #171717 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Tesseral use?
Tesseral uses ui-sans-serif as the primary typeface across body and headings.
Does Tesseral use a light or dark theme?
Tesseral's primary site uses a light color scheme, with a background of #F9FAFB.
Where can I find Tesseral's logo?
Tesseral's logo is available directly on their site (https://tesseral.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://tesseral.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tesseral.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 73
    },
    {
      "family": "system-ui",
      "count": 73
    },
    {
      "family": "sans-serif",
      "count": 73
    },
    {
      "family": "Apple Color Emoji",
      "count": 73
    },
    {
      "family": "Segoe UI Emoji",
      "count": 73
    },
    {
      "family": "Segoe UI Symbol",
      "count": 73
    },
    {
      "family": "Noto Color Emoji",
      "count": 73
    }
  ],
  "colors": {
    "primary": "#6A7282",
    "accent": "#171717",
    "background": "#F9FAFB",
    "textPrimary": "#0A0A0A",
    "link": "#4A5565"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "14px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FAFAFA",
      "borderRadius": "33555400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderColor": "#E5E5E5",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://tesseral.com/_next/static/media/tesseral-logo.e6c1c5e8.svg",
    "favicon": "https://tesseral.com/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Tesseral"
  }
}