Tesorio Brand Identity

A complete profile of Tesorio's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #D7EEFE
• secondary: #1A2630
• accent: #30A2E9
• background: #1A2630
• textPrimary: #0A0A0A
• link: #30A2E9

Typography

• primary: Roobert — https://fonts.google.com/specimen/Roobert
• heading: Roobert — https://fonts.google.com/specimen/Roobert

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#30A2E9, textColor=#FFFFFF, borderRadius=14px, shadow=none
• buttonSecondary: background=#2C3E4A, textColor=#FFFFFF, borderColor=#2C3E4A, borderRadius=14px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals

Tesorio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Tesorio | Tesorio Scores a Spot on the 2024 Deloitte Technology Fast…
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  • Source: Link
• How to Automate Collections Email Campaigns and Reduce DSO | Tesorio Blog
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  • Source: Link
• Tesorio Security Portal | Powered by SafeBase
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• Blog | Tesorio
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• Comparing DSO Calculation Methods: Countback vs. Invoice Cycle Analysis | Tesorio Blog
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• How to Master DSO for Better Cash Flow Management | Tesorio Blog
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Roobert",
   "role": "body"
  },
  {
   "family": "ValueSerifPro",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#D7EEFE",
  "secondary": "#1A2630",
  "accent": "#30A2E9",
  "background": "#1A2630",
  "textPrimary": "#0A0A0A",
  "link": "#30A2E9"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roobert",
   "heading": "Roobert"
  },
  "fontStacks": {
   "heading": [
    "ValueSerifPro"
   ],
   "body": [
    "Roobert",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Roobert",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "60px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#30A2E9",
   "textColor": "#FFFFFF",
   "borderRadius": "14px",
   "borderRadiusCorners": {
    "topLeft": "14px",
    "topRight": "14px",
    "bottomRight": "14px",
    "bottomLeft": "14px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#2C3E4A",
   "textColor": "#FFFFFF",
   "borderColor": "#2C3E4A",
   "borderRadius": "14px",
   "borderRadiusCorners": {
    "topLeft": "14px",
    "topRight": "14px",
    "bottomRight": "14px",
    "bottomLeft": "14px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.tesorio.com/images/logo/tesorio-wordmark.svg?dpl=dpl_Cdt4gA1qcsSR9WmYZj5P9i6HMvZ9",
  "favicon": "https://www.tesorio.com/favicon.ico?favicon.ab7af5c1.ico",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Tesorio"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Tesorio'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Try Interactive Demo",
   "reasoning": "Button #7 has a vibrant blue background (#30A2E9), which is a strong indicator of a primary CTA. The text 'Try Interactive Demo' is action-oriented, making it a clear primary call-to-action."
  },
  "secondary": {
   "index": 4,
   "text": "Speak With a Human",
   "reasoning": "Button #9 has a different background color (#2C3E4A) and the text 'Speak With a Human' suggests a secondary action. It complements the primary CTA by offering a more personalized interaction option."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "financial professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Tesorio'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}