# Terrakotta Brand Identity

A complete profile of **Terrakotta**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value    |
|------------|----------|
| Primary    | #FF6900  |
| Accent     | #FF6900  |
| Body Font  | Inter    |
| Heading Font| Inter   |

## Color Palette

- primary: #FF6900
- secondary: #4A5565
- accent: #FF6900
- background: #FFFFFF
- textPrimary: #101828
- link: #101828

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon: https://www.terrakotta.ai/favicon.ico
- Social card (og:image): https://www.terrakotta.ai/images/logo.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#E2E8F0, borderRadius=8px, shadow=none
- buttonPrimary: background=#FF6900, textColor=#FFFFFF, borderRadius=6px, shadow=rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
- buttonSecondary: background=#FFFFFF, textColor=#314158, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: commercial real estate professionals

## Terrakotta Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Terrakotta**  
  - Image:   
  - Source: https://www.terrakotta.ai/track
- **Terrakotta Chrome Extension - Property Data on Any Website**  
  - Image:   
  - Source: https://www.terrakotta.ai/extension
- **Terrakotta - AI-Powered CRE Data & Dialing**  
  - Image:   
  - Source: https://www.terrakotta.ai/

## Working with these fonts

Not found on Google Fonts? Here’s a suggested flow to help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and explore to load all font weights.
4. For each captured font URL, save the files locally.
5. Copy @font-face declarations from the CSS.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#FF6900",
  "secondary": "#4A5565",
  "accent": "#FF6900",
  "background": "#FFFFFF",
  "textPrimary": "#101828",
  "link": "#101828"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter"
   ],
   "body": [
    "Inter"
   ],
   "paragraph": [
    "Inter"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "30px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#E2E8F0",
   "borderRadius": "8px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FF6900",
   "textColor": "#FFFFFF",
   "borderRadius": "6px",
   "shadow": "rgba(0, 0, 0, 0.1) 0px 1px 3px 0px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#314158",
   "borderRadius": "33554400px",
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
  }
 },
 "images": {
  "logo": "https://www.terrakotta.ai/_next/image?url=%2Fimages%2Flogo.png&w=64&q=75",
  "favicon": "https://www.terrakotta.ai/favicon.ico",
  "ogImage": "https://www.terrakotta.ai/images/logo.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "commercial real estate professionals"
 },
 "designSystem": {
  "framework": "tailwind"
 }
}
```