Tendo Brand: Colors, Fonts, Logo & Visual Identity

Tendo Brand Identity

A complete profile of Tendo's visual system — colors, typography, components, and personality — extracted from https://tendo.app/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://tendo.app/.
primary
#09407C
rgb(9, 64, 124)

secondary
#0D5C5C
rgb(13, 92, 92)

accent
#09407C
rgb(9, 64, 124)

background
#F6F5F4
rgb(246, 245, 244)

textPrimary
#09427D
rgb(9, 66, 125)

link
#09427D
rgb(9, 66, 125)

Typography

Each font links to its Google Fonts page where available.

primary
Source Serif 4
heading
Space Grotesk

Visual Assets

Logo

Social Card

UI Components

Live previews rendered using Tendo's actual button styles.

Button Primary
background #09407C
textColor #F6F5F4
borderRadius 9999px
shadow none

Button Secondary
background #FFFFFF
textColor #111827
borderRadius 9999px
shadow none

Brand Personality

Tone: professional
Energy: medium
Audience: entrepreneurs and small business owners in Africa

Tendo Brand in the Wild

Image: tendo.app

Frequently Asked Questions

What is Tendo's primary brand color?
Tendo's primary brand color is #09407C. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Tendo use?
Tendo uses Source Serif 4 for body text and Space Grotesk for headings. Fonts were detected on https://tendo.app/ as part of their live design system.

Does Tendo use a light or dark theme?
Tendo's primary site uses a light color scheme, with a background of #F6F5F4.

Where can I find Tendo's logo?
Tendo's logo is available directly on their site (https://tendo.app/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://tendo.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tendo.

Methodology

Brand data on this page was extracted from https://tendo.app/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by CharacterQuilt and is not affiliated with or endorsed by Tendo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Serif 4",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#09407C",
    "secondary": "#0D5C5C",
    "accent": "#09407C",
    "background": "#F6F5F4",
    "textPrimary": "#09427D",
    "link": "#09427D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Serif 4",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "sans-serif"
      ],
      "body": [
        "Source Serif 4",
        "Georgia",
        "serif"
      ],
      "paragraph": [
        "Source Serif 4",
        "Georgia",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#09407C",
      "textColor": "#F6F5F4",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://tendo.app/logo.png",
    "favicon": null,
    "ogImage": "https://storage.googleapis.com/gpt-engineer-file-uploads/attachments/og-images/1365ec76-20f6-4f74-9b3e-a8355066ef35?Expires=1773177462&GoogleAccessId=go-api-on-aws%40gpt-engineer-390607.iam.gserviceaccount.com&Signature=GdHPKcpF4zCC6D%2BmWkp4enqvEkrh1Yaa3VetPpgxSG9d8GPw8gvtyViBCS6K3shB6NVm2yKnCh0d40lfHBr%2FTy0I2PLYvbEO0qwKFy7rYivJsxU9VHYyIN%2B1KgkS%2BW9ktkl9KLgbck9nbj%2FIy%2BvbZTiOHFF0snABoE%2B6pn9%2BoJPxxwsnNtgWVWITCIMJPl3f5rGkKXz8ycekdh%2FtQ%2BMYIqgKyTCPCgEiU78Ozwc30oy2sLjFRfHGU2Xax1%2BckBmN%2F7fcVe%2BEXeMKunhbz9jfkIhtXU55RyatlKoeLhy%2BEBk%2BwWWSFvy%2BVu88tynoIOynt%2Bat6A2UifpGFUK7Xu2pYQ%3D%3D",
    "logoHref": "/",
    "logoAlt": "Tendo"
  }
}