TENDERD Brand Identity

A complete profile of TENDERD's visual system — colors, typography, components, and personality — extracted from https://www.tenderd.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.tenderd.com/.

• primary: #FD5A24
• secondary: #007AFF
• accent: #FD5A24
• background: #100C0C
• textPrimary: #100C0C
• link: #0D6EFD

Typography

Each font links to its Google Fonts page where available.

• primary: Mulish
• heading: Mulish

Visual Assets

UI Components

Live previews rendered using TENDERD's actual button styles.

Button Primary

• background: #FD5A24
• textColor: #FFFFFF
• borderRadius: 120px
• shadow: none

Button Secondary

• background: #FF4800
• textColor: #FFFFFF
• borderColor: #9F9E9E
• borderRadius: 120px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses in fleet and equipment management

TENDERD Brand in the Wild

Frequently Asked Questions

What is TENDERD's primary brand color?

TENDERD's primary brand color is #FD5A24. It anchors the visual identity across their website, product UI, and marketing materials.

What font does TENDERD use?

TENDERD uses Mulish as the primary typeface across body and headings.

Does TENDERD use a light or dark theme?

TENDERD's primary site uses a dark color scheme, with a background of #100C0C.

Where can I find TENDERD's logo?

TENDERD's logo is available directly on their site (https://www.tenderd.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.tenderd.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by TENDERD.