Tempo Brand Identity

A complete profile of Tempo's visual system — colors, typography, components, and personality — extracted from https://tempo.fit/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/tempo
• Machine-readable JSON: https://characterquilt.com/branding/tempo.json

Quick Facts

Color Palette

• primary: #C6A778
• secondary: #3357DE
• accent: #C6A778
• background: #EDE7E1
• textPrimary: #000000
• link: #2E291D

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Moderat — https://fonts.google.com/specimen/Moderat

Visual Assets

• Logo: https://tempo.fit/assets/www4/Logo.svg
• Social card (og:image): https://www.datocms-assets.com/135987/1723905398-seo_image2-min.png

UI Components

• input: background=#FFFFFF, textColor=#20242D, borderColor=null, borderRadius=120px, shadow=none
• buttonPrimary: background=#C6A778, textColor=#000000, borderRadius=100px, shadow=none
• buttonSecondary: background=#2E291D, textColor=#FFFFFF, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: fitness enthusiasts

Tempo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Move Plus Gym with 12 months unlimited training | Tempo
  • Image: https://ecommerce.tempo.fit/wp-content/uploads/2025/02/2023_Render_Product_Configurator_Move_Plus_Light_607f0d9b-8e41-42cb-9738-a9e7d59121ff.png
  • Source: https://tempo.fit/shop/product/tempo-move-plus-with-membership
• Amazing Benefits of Vinyasa Yoga | Tempo | Tempo
  • Image: https://www.datocms-assets.com/135987/1723912788-6-29blog_quote_1200x750_blue-1.png
  • Source: https://tempo.fit/blog/how-can-vinyasa-yoga-improve-your-life
• How Tempo Member Evelyn Irving Trains in a Week | Tempo
  • Image: https://www.datocms-assets.com/135987/1723915938-blog-header-3-ev-irving.png
  • Source: https://tempo.fit/blog/how-tempo-member-evelyn-irving-trains-in-a-week
• Celebrating the Mothers of Tempo | Tempo
  • Image: https://www.datocms-assets.com/135987/1723915516-kimberlee.jpeg
  • Source: https://tempo.fit/blog/celebrating-the-mothers-of-tempo
• Amazing Benefits of Vinyasa Yoga | Tempo | Tempo
  • Image: https://www.datocms-assets.com/135987/1723912446-6-29bloghero_jeremydancerposeyoga1200x900.jpg
  • Source: https://tempo.fit/blog/how-can-vinyasa-yoga-improve-your-life
• Benefits of Yoga & Meditation Post-COVID | Tempo
  • Image: https://www.datocms-assets.com/135987/1723908604-tempo_coach_jeremy_meditation_10_19bloghero.jpg
  • Source: https://tempo.fit/blog/advantages-of-practicing-yoga-and-meditating-post-covid

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.