telli Brand: Colors, Fonts, Logo & Visual Identity

telli Brand Identity

A complete profile of telli's visual system — colors, typography, components, and personality — extracted from https://telli.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://telli.com.

Color Name	Hex Code	RGB Values
primary	#038BF7	rgb(3, 139, 247)
secondary	#0082F3	rgb(0, 130, 243)
accent	#038BF7	rgb(3, 139, 247)
background	#F7F7F7	rgb(247, 247, 247)
textPrimary	#252525	rgb(37, 37, 37)
link	#3898EC	rgb(56, 152, 236)

Typography

Each font links to its Google Fonts page where available.

Font Role	Font Family
primary	Arial
heading	Arial

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using telli's actual button styles.

Component	Background	Text Color	Border Color	Border Radius	Shadow
Input	#FFFFFF	#252525	#CCCCCC	70px	none
Button Primary	#038BF7	#FFFFFF	-	10.5px	none
Button Secondary	#FFFFFF	#1A1B1F	#CDCDCD	70px	rgba(70, 70, 70, 0.05) 0px 0px 1px 0px, rgba(70, 70, 70, 0.04) 0px 2px 2px 0px, rgba(70, 70, 70, 0.03) 0px 4px 2px 0px, rgba(70, 70, 70, 0.01) 0px 7px 3px 0px

Brand Personality

Tone: modern
Energy: high
Audience: business professionals seeking AI solutions

telli Brand in the Wild

Image: cdn.prod.website-files.com

Frequently Asked Questions

What is telli's primary brand color?
telli's primary brand color is #038BF7. It anchors the visual identity across their website, product UI, and marketing materials.
What font does telli use?
telli uses Arial as the primary typeface across body and headings.
Does telli use a light or dark theme?
telli's primary site uses a light color scheme, with a background of #F7F7F7.
Where can I find telli's logo?
telli's logo is available directly on their site (https://telli.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://telli.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by telli.

Methodology

Brand data on this page was extracted from https://telli.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by telli.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Review",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#038BF7",
    "secondary": "#0082F3",
    "accent": "#038BF7",
    "background": "#F7F7F7",
    "textPrimary": "#252525",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Review",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Review",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Review",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "43.75px",
      "h2": "28px",
      "body": "12.25px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "11px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#252525",
      "borderColor": "#CCCCCC",
      "borderRadius": "70px",
      "borderRadiusCorners": {
        "topLeft": "70px",
        "topRight": "70px",
        "bottomRight": "70px",
        "bottomLeft": "70px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#038BF7",
      "textColor": "#FFFFFF",
      "borderRadius": "10.5px",
      "borderRadiusCorners": {
        "topLeft": "10.5px",
        "topRight": "10.5px",
        "bottomRight": "10.5px",
        "bottomLeft": "10.5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1A1B1F",
      "borderColor": "#CDCDCD",
      "borderRadius": "70px",
      "borderRadiusCorners": {
        "topLeft": "70px",
        "topRight": "70px",
        "bottomRight": "70px",
        "bottomLeft": "70px"
      },
      "shadow": "rgba(70, 70, 70, 0.05) 0px 0px 1px 0px, rgba(70, 70, 70, 0.04) 0px 2px 2px 0px, rgba(70, 70, 70, 0.03) 0px 4px 2px 0px, rgba(70, 70, 70, 0.01) 0px 7px 3px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6979afcc2dfc96bf89143e23/6979eca2f1dbf86ffe1a05e8_telli-logo-black.svg",
    "favicon": "https://cdn.prod.website-files.com/6979afcc2dfc96bf89143e23/6979b5f0e41fb13da4c0d649_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6979afcc2dfc96bf89143e23/698c5c87483c0767d8bd9768_home-open-graph.png",
    "logoHref": "/?r=0"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 19,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the favicon, indicating it is the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 7,
      "text": "Speak with telli",
      "reasoning": "Button #9 has a vibrant blue background (#038BF7), which is the brand's accent color, and the text 'Speak with telli' is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 11,
      "text": "Learn More",
      "reasoning": "Button #3 has a white background (#FFFFFF) with a border, making it a suitable secondary CTA. It has the text 'Learn More', which complements the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals seeking AI solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the favicon, indicating it is the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}