Tekion Brand Identity

A complete profile of Tekion's visual system — colors, typography, components, and personality — extracted from https://tekion.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #0050BD
• accent: #EEE6DF
• background: #0A0C10
• textPrimary: #0A0C10
• link: #EEE6DF

Typography

• primary: Tekion Sans — https://fonts.google.com/specimen/Tekion+Sans
• heading: Tekion Sans — https://fonts.google.com/specimen/Tekion+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#0A0C10, textColor=#0000EE, borderRadius=0px, shadow=none
• buttonSecondary: background=#545558, textColor=#333333, borderRadius=60px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: automotive industry professionals

Tekion Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Daily Drive Podcast - Tekion CEO Jay Vijayan interview; Infiniti stores combine with Nissan
  • Image:
  • Source: Source
• Tekion Blog | Automotive Industry News & Dealership Best Practices
  • Image:
  • Source: Source
• Tekion Bellevue Meet and Greet
  • Image:
  • Source: Source
• Tekion Blog | Automotive Industry News & Dealership Best Practices
  • Image: %20(1).png)
  • Source: Source
• Tekion Digital Processing CDK Outage Offer
  • Image:
  • Source: Source
• Tekion Blog | Automotive Industry News & Dealership Best Practices
  • Image: .png)
  • Source: Source

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Tekion Sans",
 "role": "body"
 },
 {
 "family": "Verdana",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#0000EE",
 "secondary": "#0050BD",
 "accent": "#EEE6DF",
 "background": "#0A0C10",
 "textPrimary": "#0A0C10",
 "link": "#EEE6DF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Tekion Sans",
 "heading": "Tekion Sans"
 },
 "fontStacks": {
 "heading": [
 "Tekion Sans",
 "Verdana",
 "sans-serif"
 ],
 "body": [
 "Tekion Sans",
 "Verdana",
 "sans-serif"
 ],
 "paragraph": [
 "Tekion Sans",
 "Verdana",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "40px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "24px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#0A0C10",
 "textColor": "#0000EE",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#545558",
 "textColor": "#333333",
 "borderRadius": "60px",
 "borderRadiusCorners": {
 "topLeft": "60px",
 "topRight": "60px",
 "bottomRight": "60px",
 "bottomLeft": "60px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/685291c1265e608fdfed1a69/69b3456536a5e9e0c69505dd_851fa9e68473074811d3371c9cfa789a_illustrations.svg",
 "favicon": "https://cdn.prod.website-files.com/685291c1265e608fdfed1a69/69dc9aff45b1008b1a0ca304_favicon.ico",
 "ogImage": null,
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #1 because it is visible, located near the top, and links to the homepage, aligning with the brand 'Tekion'.",
 "confidence": 0.8,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Request Demo",
 "reasoning": "Button #0 'Request Demo' is likely the primary CTA due to its action-oriented text and distinct color contrast with the background, making it stand out as a key action for users."
 },
 "secondary": {
 "index": 12,
 "text": "Watch Video",
 "reasoning": "Button #10 'Watch Video' is selected as secondary due to its different color group and less prominent action compared to the primary CTA."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "automotive industry professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 1,
 "selectedLogoReasoning": "Selected #1 because it is visible, located near the top, and links to the homepage, aligning with the brand 'Tekion'.",
 "confidence": 0.8
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}