Tekion Brand Identity

A complete profile of Tekion's visual system — colors, typography, components, and personality — extracted from https://tekion.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/tekion
• Machine-readable JSON: https://characterquilt.com/branding/tekion.json
• Per-page llms.txt: https://characterquilt.com/branding/tekion/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #0050BD
• accent: #EEE6DF
• background: #0A0C10
• textPrimary: #0A0C10
• link: #EEE6DF

Typography

• primary: Tekion Sans — https://fonts.google.com/specimen/Tekion+Sans
• heading: Tekion Sans — https://fonts.google.com/specimen/Tekion+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#0A0C10, textColor=#0000EE, borderRadius=0px, shadow=none
• buttonSecondary: background=#545558, textColor=#333333, borderRadius=60px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: automotive industry professionals

Tekion Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Daily Drive Podcast - Tekion CEO Jay Vijayan interview; Infiniti stores combine with Nissan
  • Image:
  • Source: Listen Here
• Tekion Blog | Automotive Industry News & Dealership Best Practices
  • Image:
  • Source: Visit Blog
• Tekion Bellevue Meet and Greet
  • Image:
  • Source: More Info
• Tekion Blog | Automotive Industry News & Dealership Best Practices
  • Image: %20(1).png)
  • Source: Visit Blog
• Tekion Digital Processing CDK Outage Offer
  • Image:
  • Source: Learn More
• Tekion Blog | Automotive Industry News & Dealership Best Practices
  • Image: .png)
  • Source: Visit Blog

Working with these fonts

Not found on Google Fonts? Here are instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Tekion Sans",
      "role": "body"
    },
    {
      "family": "Verdana",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#0050BD",
    "accent": "#EEE6DF",
    "background": "#0A0C10",
    "textPrimary": "#0A0C10",
    "link": "#EEE6DF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Tekion Sans",
      "heading": "Tekion Sans"
    },
    "fontStacks": {
      "heading": [
        "Tekion Sans",
        "Verdana",
        "sans-serif"
      ],
      "body": [
        "Tekion Sans",
        "Verdana",
        "sans-serif"
      ],
      "paragraph": [
        "Tekion Sans",
        "Verdana",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0A0C10",
      "textColor": "#0000EE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#545558",
      "textColor": "#333333",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/685291c1265e608fdfed1a69/69b3456536a5e9e0c69505dd_851fa9e68473074811d3371c9cfa789a_illustrations.svg",
    "favicon": "https://cdn.prod.website-files.com/685291c1265e608fdfed1a69/69dc9aff45b1008b1a0ca304_favicon.ico",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #1 because it is visible, located near the top, and links to the homepage, aligning with the brand 'Tekion'.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Demo",
      "reasoning": "Button #0 'Request Demo' is likely the primary CTA due to its action-oriented text and distinct color contrast with the background, making it stand out as a key action for users."
    },
    "secondary": {
      "index": 12,
      "text": "Watch Video",
      "reasoning": "Button #10 'Watch Video' is selected as secondary due to its different color group and less prominent action compared to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "automotive industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located near the top, and links to the homepage, aligning with the brand 'Tekion'.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}