Teespring Brand Identity

A complete profile of Teespring's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #EE2761
• secondary: #212032
• accent: #EE2761
• background: #FFFFFF
• textPrimary: #6A6F72
• link: #0A0918

Typography

• primary: Helvetica Neue — Google Fonts
• heading: Mr Eaves XL Modern — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#EE2761, textColor=#FFFFFF, borderRadius=2px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: young entrepreneurs and creators

Teespring Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Sardonicast | Spring
  • Image:
  • Source: Teespring
• The Kommando Blog
  • Image:
  • Source: Teespring
• TQM Merch - TQM Presents Line '1996'
  • Image:
  • Source: Teespring
• Paranormal Addict Blog
  • Image:
  • Source: Teespring
• my-store-2910122 | Spring
  • Image:
  • Source: Teespring
• my-store-6814405 - Nerd Jock Blog Gear
  • Image:
  • Source: Teespring

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Mr Eaves XL Modern",
 "role": "heading"
 },
 {
 "family": "Helvetica Neue",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#EE2761",
 "secondary": "#212032",
 "accent": "#EE2761",
 "background": "#FFFFFF",
 "textPrimary": "#6A6F72",
 "link": "#0A0918"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Helvetica Neue",
 "heading": "Mr Eaves XL Modern"
 },
 "fontStacks": {
 "heading": [
 "Mr Eaves XL Modern",
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Mr Eaves XL Modern",
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Mr Eaves XL Modern",
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "16px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "2px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#EE2761",
 "textColor": "#FFFFFF",
 "borderRadius": "2px",
 "borderRadiusCorners": {
 "topLeft": "2px",
 "topRight": "2px",
 "bottomRight": "2px",
 "bottomLeft": "2px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://teespring.com/compiled_assets/marketplace_logo-54dd7ca61ec59f016c33ec4cdb30912b9b70740123e636b90659597de17bdd0a.png",
 "favicon": "https://teespring.com/compiled_assets/shared/favicon-teespring-12eb5ff83f5a075626d3301b86ff6e53a87b951c9fc7b2e55b72d7ca1fab117d.ico",
 "ogImage": "http://d1b2zzpxewkr9z.cloudfront.net/images/logos/teespring-og-image-rebranded.jpg",
 "logoHref": "/"
 },
 "personality": {
 "tone": "modern",
 "energy": "high",
 "targetAudience": "young entrepreneurs and creators"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}