# Tech in Asia Brand Identity

A complete profile of **Tech in Asia**'s visual system — colors, typography, components, and personality — extracted from [http://techinasia.com](http://techinasia.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://techinasia.com.

- **primary**: #E10000
- **secondary**: #FFF0EF
- **accent**: #E10000
- **background**: #FFFFFF
- **textPrimary**: #171717
- **link**: #904A49

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Lato
- **heading**: Lato

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Tech in Asia's actual button styles.

- **Input**:  background: #FFF0EF, textColor: #000000, borderColor: #D7C1C0, borderRadius: 8px, shadow: none.
- **Button Primary**: background: #E10000, textColor: #FFFFFF, borderRadius: 123123px, shadow: none.
- **Button Secondary**: background: #FFFFFF, textColor: #E10000, borderColor: #E10000, borderRadius: 123123px, shadow: none.

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: startups and tech enthusiasts in Asia

## Frequently Asked Questions

- **What is Tech in Asia's primary brand color?** Tech in Asia's primary brand color is #E10000. It anchors the visual identity across their website, product UI, and marketing materials.
- **What font does Tech in Asia use?** Tech in Asia uses Lato as the primary typeface across body and headings.
- **Does Tech in Asia use a light or dark theme?** Tech in Asia's primary site uses a light color scheme, with a background of #FFFFFF.
- **Where can I find Tech in Asia's logo?** Tech in Asia's logo is available directly on their site (http://techinasia.com). The current logo URL is included in the machine-readable JSON profile linked above.
- **How was this brand profile generated?** This profile was extracted from http://techinasia.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tech in Asia.

## Methodology

Brand data on this page was extracted from [http://techinasia.com](http://techinasia.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.