Tanium Brand Identity

A complete profile of Tanium's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #E01A33
• secondary: #323C4E
• accent: #E63946
• background: #0A0A0F
• textPrimary: #0A0A0F
• link: #751323

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#323C4E, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=2px, shadow=none
• buttonPrimary: background=#E63946, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(230, 57, 70, 0.3) 0px 0px 20px 0px
• buttonSecondary: background=#0A0A0F, textColor=#EAEAF0, borderColor=#8A92FF, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: IT professionals and enterprises

Tanium Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Whole-of-State Strategy Resource Library
  • Image:
  • Source: Source
• Tis the Season for a New Phishing Scam: Cyber Threat Intelligence Roundup | Tanium
  • Image:
  • Source: Source
• Threat Intelligence | Tanium
  • Image:
  • Source: Source
• Matt Marsden | Tanium
  • Image:
  • Source: Source
• Bima | Tanium
  • Image:
  • Source: Source
• French resource center
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? Instructions for using the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture font URLs.
4. Download the font files locally.
5. View the page's CSS and update the @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Outfit",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#E01A33",
  "secondary": "#323C4E",
  "accent": "#E63946",
  "background": "#0A0A0F",
  "textPrimary": "#0A0A0F",
  "link": "#751323"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter"
   ],
   "body": [
    "Outfit",
    "-apple-system",
    "sans-serif"
   ],
   "paragraph": [
    "Inter"
   ]
  },
  "fontSizes": {
   "h1": "88px",
   "h2": "52px",
   "body": "15px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "input": {
   "background": "#323C4E",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "2px",
   "borderRadiusCorners": {
    "topLeft": "2px",
    "topRight": "2px",
    "bottomRight": "2px",
    "bottomLeft": "2px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#E63946",
   "textColor": "#FFFFFF",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "rgba(230, 57, 70, 0.3) 0px 0px 20px 0px"
  },
  "buttonSecondary": {
   "background": "#0A0A0F",
   "textColor": "#EAEAF0",
   "borderColor": "#8A92FF",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.tanium.com/core/images/header-logo.svg",
  "favicon": "https://www.tanium.com/core/images/favicon.ico",
  "ogImage": "https://cms.tanium.com/wp-content/uploads/Default_Tanium_Meta-2025.jpg",
  "logoHref": "/",
  "logoAlt": "Tanium"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is the main logo in the header, matches the brand name 'Tanium', and links to the homepage.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "See a demo",
   "reasoning": "Button #0 uses a vibrant brand color (#E63946) and has action-oriented text ('See a demo'), making it the primary CTA."
  },
  "secondary": {
   "index": 1,
   "text": "See it in action →",
   "reasoning": "Button #1 has a different background color (#0A0A0F) and serves as a secondary action with text 'See it in action →'."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "IT professionals and enterprises"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is the main logo in the header, matches the brand name 'Tanium', and links to the homepage.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}